Brand Tone

Nurturing, Authentic, and Educational

Brand Values

• •Natural & Pure
• •Wellness-Focused
• •Handcrafted Quality
• •Ethical Sourcing & Sustainability
• •Effective & High Quality
• •Trustworthy & Safe
• •Caring & Personal

Best Practices

• •Use accessible language to connect with a broad audience.
• •Acknowledge different customer needs by highlighting both tallow and plant-based ranges.
• •Emphasize natural, organic, and ethically sourced ingredients to resonate with conscious consumers.
• •Incorporate customer testimonials to build social proof and enhance the authentic, community feel.
• •Highlight the brand's commitment to hormone health and overall wellness.

Social Perception

A trustworthy, caring, and ethical brand that provides effective, natural skincare solutions for the whole family, with a strong emphasis on hormone health and sustainable practices.

Copy Examples

• •"Discover the gentle power of nature for your skin. Our handcrafted skincare, made with love and organic ingredients, is safe for the whole family."
• •"We believe in transparency. Our tallow is sourced from 100% organic, grass-fed cows, and our plant-based range is filled with botanical goodness. Know exactly what you're putting on your skin."
• •"Hormone health matters. That's why our products are free from hormone-disrupting chemicals, ensuring they're safe for all stages of life, from pregnancy to teenage years."
• •"Experience the difference of handcrafted quality. Each product is carefully formulated and made by hand, ensuring attention to detail and care in every batch."
• •"Our customers rave about the effectiveness of our products. See their testimonials and discover how Bare Skin Wellness can transform your skin naturally."