Brand Tone

Passionate & Artistic, Refined & Quality-Focused, Evocative & Emotional, Welcoming & Enthusiastic, Descriptive & Informative

Brand Values

• •Passion for Perfumery
• •Quality & Craftsmanship
• •Emotional Connection
• •Originality (Inspired by)
• •Customer Experience

Best Practices

• •Emphasize Passion and Artistry: Consistently use language that reflects a deep love and respect for the craft of perfumery (e.g., "artisanal," "olfactory masterpiece," "passionately created").
• •Focus on Quality and Refinement: Highlight the careful selection of ingredients (if possible, without revealing proprietary information) and the meticulous process of creating each fragrance. Use sophisticated and elegant adjectives.
• •Connect Emotionally: Write copy that speaks to the evocative power of scent – how it can trigger memories, create moods, and express individuality. Use storytelling where appropriate.
• •Maintain Transparency (Inspired By): Clearly communicate that the perfumes are original creations inspired by well-known fragrance families, reinforcing the brand's honesty as stated in their legal and FAQ sections. This builds trust.
• •Be Welcoming and Descriptive: Use inviting language in communications and provide rich, detailed descriptions of the scents, including their notes and the "ambiance" they aim to create, to help customers make informed choices online.

Social Perception

Positive (On-Site Reviews), Limited External Visibility/Trust Signals

Copy Examples

• •Headline: Ma Petite Merveille: Where Scent Becomes Art. Body: Discover our collection of exquisitely crafted perfumes, each a testament to our passion for fragrance. Let us help you find the scent that tells your unique story.
• •Headline: Evoke Your Most Cherished Memories. Body: At Ma Petite Merveille, we believe in the power of perfume to transport you. Explore our curated selections, inspired by timeless olfactory families, and find your signature emotion.
• •Headline: The Essence of Passion, Bottled with Care. Body: Born from a shared love for the art of perfumery, Ma Petite Merveille offers original fragrance creations. Experience the quality and dedication in every drop.
• •Headline: Your Invitation to an Olfactory Journey. Body: Welcome to Ma Petite Merveille. We are delighted to guide you through our universe of captivating scents, designed to enchant and inspire. Fast delivery, exceptional service.
• •Headline: More Than Perfume, It's a Little Wonder. Body: Indulge in our unique "extraits de parfum," meticulously developed with passion. Inspired by greatness, yet distinctly our own. Unveil your little wonder today.