Brand Tone

Empathetic, inclusive, and value-driven

Brand Values

• •Affordability
• •Inclusivity
• •Representation
• •Customer-Centricity
• •Community

Best Practices

• •Maintain a consistent tone of affordability by highlighting value and savings.
• •Emphasize inclusivity and representation in all communications, showcasing the brand's African American, female-owned status.
• •Prioritize customer-centric messaging, focusing on providing the best shopping experience.
• •Regularly analyze audience engagement and feedback to refine content strategy and ensure alignment with customer needs.
• •Use language that is accessible and relatable to a broad audience, avoiding jargon and complex terms.

Social Perception

A brand known for affordability, inclusivity, and excellent customer service.

Copy Examples

• •"Get premium scrubs without the premium price tag. We believe everyone deserves quality and affordability."
• •"Proudly African American, female-owned, and dedicated to serving our community with the best scrubs."
• •"Your satisfaction is our priority. We're here to ensure you have the best possible shopping experience, from start to finish."
• •"We listen to your needs! Our scrubs are designed with your comfort and functionality in mind, based on your valuable feedback."
• •"Join our community of healthcare heroes! Shop scrubs that represent you and support a brand that cares."