Brand Tone

Motivational, Community-Focused, High-Quality, Approachable, Authentic

Brand Values

• •Performance & Quality
• •Aspiration & Progress
• •Community & Inclusivity
• •Customer Satisfaction
• •Authenticity

Best Practices

• •Use motivational and encouraging language to inspire customers.
• •Emphasize community involvement and customer feedback.
• •Highlight product quality, especially comfort and performance.
• •Maintain an approachable and customer-centric tone in all communications.
• •Showcase authenticity by sharing real customer experiences.

Social Perception

Positive Customer Experience, High-Quality Products, Reliable Brand, Engaged Community (Emerging)

Copy Examples

• •Ready To Ascend? Discover the Cloud Ascend™ Tee and experience ultimate comfort and performance.
• •Join the Movement! Push your limits, chase progress, and never stop ascending with Ascending Lifters.
• •Your Voice | Our Future: We value your feedback. Help us shape the future of Ascending Lifters!
• •Crafted for comfort: Our apparel is designed to provide the best workout experience. Try our 30-day risk-free trial.
• •Real Feedback from Our Community: See why customers are calling Ascending Lifters a Top Tier Clothing Brand! #AscendingLifters #Community