Brand Tone

Direct, Product-Focused, and Accessible.

Brand Values

• •Passion for Sports
• •Fan Connection/Affiliation
• •Variety and Choice
• •Accessibility/Service

Best Practices

• •Maintain a product-focused approach in copywriting, highlighting key features and benefits.
• •Use clear and accessible language, avoiding overly technical terms or jargon.
• •Emphasize promotions such as 'FRETE GRÁTIS' to attract customers.
• •Incorporate fan-centric language that appeals to sports enthusiasts.
• •Actively engage with customers through available contact channels like WhatsApp to build trust.

Social Perception

A reliable e-commerce platform that caters to sports fans by providing a wide range of apparel and accessories, fostering a sense of community and connection to their favorite teams and players.

Copy Examples

• •Nova Camisa do Brasil 2024! Mostre seu orgulho! (New Brazil Jersey 2024! Show your pride!)
• •Camisa Argentina La Pulga Lionel Messi - Garanta a sua! (Argentina La Pulga Lionel Messi Jersey - Get yours now!)
• •Frete GRÁTIS para todo o Sudeste! Aproveite! (Free Shipping to the Southeast! Enjoy!)
• •As melhores camisas de basquete NBA estão aqui! (The best NBA basketball jerseys are here!)
• •Promoção Imperdível: Camisas retrô com até 50% de desconto! (Unmissable Promotion: Retro jerseys up to 50% off!)