Brand Tone

Authentic, Elegant, Quality-focused, Serene & Traditional

Brand Values

• •Craftsmanship
• •Cultural Heritage
• •Quality & Durability
• •Simplicity & Harmony
• •Authenticity

Best Practices

• •Maintain a consistent tone of authenticity and respect for Japanese culture.
• •Emphasize the quality and craftsmanship inherent in Japanese products.
• •Use minimalist and elegant language to reflect Japanese design aesthetics.
• •Incorporate sensory language to evoke feelings of tranquility and serenity.
• •Highlight the cultural heritage and traditions associated with the products.

Social Perception

Positive perception of quality, service, aesthetics, and craftsmanship, associated with trust and cultural authenticity.

Copy Examples

• •"Experience the timeless elegance of Akari light sculptures, handcrafted with traditional Japanese techniques."
• •"Discover the serene beauty of Japanese design with our minimalist Akari collection."
• •"Our Akari products embody the quality and craftsmanship of Japanese heritage."
• •"Transform your space with the tranquil glow of Akari, bringing harmony and balance to your home."
• •"Immerse yourself in the authentic artistry of Akari, where tradition meets modern design."