Brand Tone

Aspirational & Elegant, Informative & Service-Oriented, Potentially Inconsistent

Brand Values

• •Fashion & Style
• •Heritage & Experience
• •Quality (Stated)
• •Customer Service (Stated, but with caveats)
• •Elegance & Sophistication

Best Practices

• •Define and Document Your Brand Voice: Clearly outline the characteristics of your brand's tone (e.g., elegant, sophisticated, confident, warm, helpful). Share this guide with everyone who creates content.
• •Focus on Elegant Empowerment: Use language that makes the customer feel sophisticated, stylish, and confident. Highlight how the clothing enhances their natural grace and prepares them for special moments.
• •Emphasize Quality and Craftsmanship (and ensure it's delivered): If highlighting quality, be specific about fabrics, design details, or the brand's heritage in creation. Crucially, ensure the product and service experience consistently backs this up to avoid a disconnect with customer perception.
• •Maintain Professionalism and Empathy in Customer Interactions: This is especially important given the existing customer feedback. All communications, including responses to complaints or inquiries, should be polite, understanding, and solution-oriented, reinforcing a trustworthy image.
• •Be Consistent Across All Channels: Whether it's a website banner, an Instagram caption, a Facebook post, or an email newsletter, the tone should feel consistently like Eser Giyim. This builds brand recognition and trust.

Social Perception

Go-to for Evening/Formal Wear, Mixed Customer Experiences, Online Presence Growing, Traditional Retail Roots

Copy Examples

• •Headline: Eser Giyim: Crafting Your Moments of Elegance Since 1988. Body: Discover a collection where timeless sophistication meets modern trends. From breathtaking evening gowns to chic everyday wear, find the perfect expression of your unique style. Experience the Eser Giyim difference.
• •Headline: The Spotlight Awaits. Dress For It. Body: Our latest evening wear collection has arrived. Intricate details, luxurious fabrics, and designs that empower. Shop now and make your next special occasion unforgettable. Free shipping and easy returns.
• •Headline: Seasonal Style, Effortless Grace. Body: Embrace the new season with Eser Giyim. Explore fresh arrivals in [mention specific category, e.g., modest wear, spring dresses] designed for comfort, quality, and undeniable style. Explore the lookbook.
• •Headline: More Than Just a Dress. It's a Statement. Body: At Eser Giyim, we believe in the power of a perfect outfit. For over three decades, we've been dedicated to helping women feel confident and beautiful. Find your statement piece today.
• •Headline: Your Journey to Unforgettable Style Starts Here. Body: From the first stitch to the final fitting, quality is our promise. Browse our curated selections online or visit us in-store for a personalized shopping experience. We're here to help you shine.