Brand Tone

Authoritative & Trustworthy, Educational & Informative, Supportive & Empathetic, Transparent

Brand Values

• •Science-Driven
• •Quality & Purity
• •Transparency
• •Customer Well-being
• •Education
• •Efficacy

Best Practices

• •Lead with Science and Expertise: Always ground claims in scientific evidence and highlight Dr. Bulsiewicz's credentials and involvement. This reinforces authority and trust.
• •Educate, Don't Just Sell: Frame product benefits within the larger context of gut health education. Provide valuable information that empowers consumers.
• •Maintain Transparency: Consistently mention ingredient quality, third-party testing, and the science behind formulations. This builds confidence.
• •Use Empathetic & Supportive Language: Acknowledge common gut health concerns with understanding and position 38TERA as a helpful solution and partner in the customer's health journey.
• •Ensure Consistency Across All Channels: Whether it's the website, social media, email, or ad copy, the core messages of scientific backing, expert formulation, transparency, and supportive education should be uniform. This includes visual branding and the way Dr. B is presented.

Social Perception

Credible & Reputable, Effective, High Quality (but potentially expensive), Trustworthy Resource

Copy Examples

• •Headline: "Nourish Your 38 Trillion Gut Allies. Dr. B's Science-Backed Prebiotic." Body: "Your gut microbiome is central to your overall health. Founded by renowned gastroenterologist Dr. Will Bulsiewicz, 38TERA's Daily Microbiome Nutrition is expertly formulated with clinically studied prebiotic fibers, polyphenols, and resistant starch to support digestive regularity, enhance microbial diversity, and promote a thriving gut. Invest in your well-being, from the inside out."
• •Social Media Post: "Feeling bloated or irregular? You're not alone. Many gut health supplements fall short. That's why Dr. B created DMN – a transparent, third-party tested prebiotic blend to gently support your digestive harmony. Learn how our 7 powerful plant ingredients can make a difference. #GutHealth #38TERA #DrWillBulsiewicz #ScienceBacked"
• •Email Subject: "Understanding Your Gut: Insights from Dr. B + A Special Look at DMN" Body: "At 38TERA, we believe knowledge empowers health. Our founder, Dr. Will Bulsiewicz, dedicated his career to understanding the gut. Our Daily Microbiome Nutrition is a direct result of that passion, designed to provide the very best for your gut. Discover the science, the ingredients, and the 38TERA difference."
• •Product Page Snippet: "Why Choose 38TERA's DMN? **Expert Formulated:** Designed by Dr. Will Bulsiewicz. **Clinically Proven Ingredients:** Key components backed by research for gut benefits. **Transparently Tested:** Every batch is third-party verified for purity and safety. Your journey to a healthier gut, guided by science."
• •Ad Copy: "Tired of gut discomfort? Trust the expert. 38TERA, founded by leading gastroenterologist Dr. B, offers Daily Microbiome Nutrition – the prebiotic supplement he wished existed for his patients. Experience the relief of a balanced gut. Shop now."