Brand Tone

Passionate & Enthusiastic, Expert & Knowledgeable, Customer-Focused & Supportive, Proudly UK-Crafted & Quality-Driven, Community-Oriented (emerging)

Brand Values

• •Quality Craftsmanship
• •Authenticity
• •Customer Satisfaction & Trust
• •Durability & Longevity
• •Passion for Gaming

Best Practices

• •Always Emphasize Quality and Craftsmanship: Use words like "hand-crafted," "UK-built," "high-quality," "meticulous," and "attention to detail" to reinforce this core value.
• •Maintain a Passionate and Enthusiastic Voice: Share your love for gaming. Use evocative language that brings back nostalgic feelings or excites people about the arcade experience.
• •Be Genuinely Helpful and Customer-Centric: Offer honest advice, even if it means not making an immediate sale. Highlight your long-term support and willingness to help customers.
• •Show, Don't Just Tell: Use videos (like workshop tours, build processes, game demos) and high-quality images to showcase the products and the passion behind them. Let the craftsmanship speak for itself.
• •Foster Community (Where Appropriate): Encourage interaction, share customer builds (with permission), and highlight local events or showroom activities to build a sense of belonging around the brand.

Social Perception

Positive (among engaged audience), Reputable in Niche Market, Growing Local Presence, Helpful Resource

Copy Examples

• •Headline: Relive the Glory Days. Own the Arcade. Body: Tired of tiny screens and soulless games? At Roll Model Arcade, we hand-craft authentic, UK-built arcade machines that bring the golden era of gaming right into your home. Experience the thrill, the lights, the sounds – built to last, supported for life. Your high score awaits. Call to Action: Design Your Dream Machine Today!
• •Headline: Not Just a Game, It's a Masterpiece. Body: Each Roll Model Arcade cabinet is a labor of love, meticulously assembled in our UK workshop with an obsessive attention to detail. From the responsive joysticks to the vibrant, protected screens, quality isn't just a promise, it's our blueprint. Want honest advice on your perfect arcade? We're always here to help. Call to Action: Explore Our Deluxe Collections.
• •Headline: Level Up Your Events! (For Event Hire/Venue) Body: Make your next event unforgettable with Roll Model Arcade! Whether it's our custom machines for hire or an epic party at our new XL Gaming Venue in St. Helens, we deliver pure arcade excitement. Perfect for weddings, parties, and corporate events – get ready to roll! Call to Action: Book Your Ultimate Gaming Experience!
• •Social Media Post: Image/Video: Showcase of a newly built custom arcade machine with dynamic lighting. Text: Fresh off the workshop floor! 🔥 This custom beauty is ready to bring endless arcade joy. We pour our passion into every hand-crafted machine, right here in the UK. Got a dream arcade build in mind? Let's talk! #RollModelArcade #CustomArcade #RetroGaming #MadeInUK #ArcadeMachines Call to Action: DM us to start your custom build!
• •Headline: Built to Play. Supported for Life. Body: Worried about what happens after you get your dream arcade? At Roll Model Arcade, our support doesn't end at the sale. With robust 12-month warranties, easy-to-follow tutorial videos, and a commitment to helping you even years down the line, we ensure your investment keeps the good times rolling. Call to Action: Watch Our Support Tutorials & Game On!