Brand Tone

elegant, sophisticated, nurturing, and empowering.

Brand Values

• •Holistic Well-being
• •Authenticity & Self-Expression
• •Quality & Expertise
• •Pleasure & Indulgence
• •Innovation
• •Inclusivity

Best Practices

• •Emphasize Sensory Language: Use words that evoke feelings of luxury, care, and well-being (e.g., "silky," "nourished," "revitalized," "soothing," "radiant").
• •Focus on Empowerment and Individuality: Frame product benefits around how they help the customer express their unique beauty and feel confident.
• •Maintain an Elegant and Refined Voice: Avoid overly casual slang or overly technical jargon. The language should be sophisticated yet clear and inviting.
• •Highlight Parisian Heritage and Expertise: Subtly weave in the brand's Parisian roots and its commitment to French formulation and craftsmanship. This adds to the aspirational quality.
• •Tell a Story of Transformation and Care: Position the products and treatments not just as solutions to problems, but as part of a nurturing journey towards healthier, more beautiful hair.

Social Perception

a premium, innovative, and chic Parisian brand specializing in high-quality hair and scalp treatments.

Copy Examples

• •Unlock the secret to your hair's true radiance. At Fauve Paris, we believe healthy hair begins with a nourished scalp. Discover our rituals.
• •Your hair tells your story. Let Fauve Paris help you write its most beautiful chapter. Experience the art of Parisian hair care.
• •Indulge in a moment of pure well-being. Our expertly crafted treatments and products are designed to reveal your hair's innate power and vitality.
• •Embrace your authentic beauty, from root to tip. Fauve Paris celebrates every hair texture, every unique expression. Because your hair is your essence.
• •More than just hair care, it's a Fauve Paris ritual. Crafted with French savoir-faire and the finest ingredients to transform your hair and elevate your spirit.