Brand Tone

Friendly, helpful, innovative, and slightly playful. A mix of Swiss precision and joyful discovery.

Brand Values

• •Convenience/Thoughtfulness
• •Quality and Innovation
• •Joy and Memorability
• •Discovery and Enrichment
• •Versatility/Broad Appeal

Best Practices

• •Emphasize Solutions and Convenience: Highlight how the products make life easier, more enjoyable, or solve a common problem for the customer.
• •Incorporate welcoming language and consider using emojis where appropriate (especially on social media and in less formal product descriptions) to enhance friendliness.
• •Showcase Value and Discovery: Remind customers of the unique finds, the joy of unboxing, and the quality they can expect.
• •Adapt to the Platform, but Keep Core Values Consistent: While the tone on TikTok might be more informal and trend-driven than an email newsletter
• •Use a mix of French and English to cater to the local market.

Social Perception

Box4U wants to be seen as a modern, innovative company that provides high-quality, carefully curated boxes that enhance everyday life and create memorable moments.

Copy Examples

• •Welcome to Box4U, your ultimate destination
• •Une box, un sourire (A box, a smile)
• •Ready to spice things up?
• •Get yours and simplify your tech life!
• •Make their day memorable!