Brand Tone

friendly, personal, and heartfelt

Brand Values

• •Personalization/Uniqueness: Offering a product that is entirely customizable to the individual.
• •Sentimentality/Emotional Connection: Focusing on products that create a "wow" feeling and preserve memories or special messages.
• •Quality/Craftsmanship: Emphasizing that each nightlight is handmade and engraved to order, with attention to detail like image quality.
• •Customer Satisfaction: Stating their aim for customers to have a "wow" experience and their proactive approach to image quality.

Best Practices

• •Use Warm and Empathetic Language: Employ words that evoke positive emotions and show understanding of the sentimental value of the products.
• •Focus on "You" and "Your": Address the customer directly to make the copy feel personal and tailored to their desire for a unique item.
• •Highlight the "Handmade" and "Custom" Aspects: Reinforce the care and individuality that goes into each product.
• •Tell Stories (or Encourage Customers To): Showcase examples of how the nightlights have brought joy or comfort, emphasizing the emotional connection.
• •Maintain a Helpful and Approachable Demeanor: Ensure that all communications, from product descriptions to customer service interactions, reflect a desire to help customers create their perfect personalized item.

Social Perception

The brand is perceived positively by customers who have interacted with it, particularly on their Facebook page. They are seen as providing unique, high-quality personalized gifts and good customer service. The broader public perception is likely limited due to the niche nature of the product and the brand's current scale.

Copy Examples

• •Turn your favorite memories into a soft, glowing reminder. Our custom nightlights are crafted by hand, just for you.
• •The 'wow' moment when they unwrap it? That's what we live for. Create a unique nightlight with your own photo or message today.
• •From precious pet portraits to that unforgettable anniversary snapshot, let us light up your special moments. Each nightlight is made with love and care.
• •Looking for a gift that truly speaks from the heart? Personalize a beautiful acrylic nightlight and give a glow that lasts.
• •Your memories, beautifully engraved. Our handmade nightlights add a personal touch to any room, keeping your cherished moments close.