Brand Tone

Artistic & Creative, Sophisticated & Minimalist, Personal & Story-driven, Craft-focused & High-quality

Brand Values

• •Artistic Innovation
• •Craftsmanship & Quality
• •Meaningful Design
• •Exclusivity & Uniqueness
• •Responsibility (implied)

Best Practices

• •Embrace Architectural Language: Consistently use terms related to structure, form, geometry, minimalism, and construction to reinforce the brand's core inspiration.
• •Tell the Story: Weave the narrative of Lucien Grandval, his father, and the brand's origins into product descriptions and brand communications to create an emotional connection.
• •Highlight Artisanship: Emphasize the handmade in Paris aspect, the use of noble materials, and the artistic process to convey quality and exclusivity.
• •Maintain a Sophisticated and Cultured Voice: Use elegant and precise language. Avoid overly casual slang or trendy jargon that might detract from the artistic and high-end perception.
• •Focus on Uniqueness and Innovation: Stress what makes Atelier Grandval different – the departure from traditional jewelry, the modularity, and the conceptual depth of the designs.

Social Perception

Perceived as High-End & Artistic, Innovative & Architectural, Emerging & Intriguing

Copy Examples

• •Atelier Grandval: Where Architecture Becomes Adornment. Discover jewelry that transcends tradition. Each handmade piece is a miniature sculpture, born from architectural inspiration and a legacy of design. Wear a story, not just an accessory.
• •The "120 Marches" Collection: A Father's Vision, A Son's Artistry. Inspired by the iconic work of architect Gérard Grandval, this collection transforms the essence of the staircase into wearable art. Crafted in our Parisian atelier, each piece is a tribute to heritage and innovation.
• •Beyond Jewelry. It's a Construction. Atelier Grandval redefines adornment. Explore minimalist forms, modular designs, and the enduring beauty of noble materials. For those who seek the unique, the considered, the artfully made.
• •Crafted by Hand, Inspired by Design. From the initial sketch to the final polish, every Atelier Grandval creation is meticulously handcrafted in Paris. We believe in the power of artisanal skill and the timeless appeal of singular design. Experience the art of contemporary jewelry.
• •Your Story, Uniquely Cast. Seeking a piece that speaks to your individuality? Atelier Grandval offers bespoke creations, translating personal narratives and architectural concepts into precious forms. Let us craft a jewel as unique as your vision.