Brand Tone

warm, caring, inspirational, and trustworthy. It's also playful and friendly

Brand Values

• •Child-centricity: Focusing on products that are best for children's development, play, and comfort.
• •Quality and Safety: Handpicking high-quality, durable, and safe products.
• •Care and Love: Selecting products with 'love and care' and fostering an enjoyable experience.
• •Inspiration and Playfulness: Creating a 'playful and inspiring world' for children and parents.
• •Trustworthiness and Service: Aiming to be a reliable store with excellent, heartfelt customer service and a smooth shopping experience.
• •Individuality: Believing that every child is unique and encouraging their personality to shine.

Best Practices

• •Always Prioritize Warmth and Empathy: Address parents with understanding and care, acknowledging the joys and challenges of parenthood. Use inviting and gentle language.
• •Focus on Benefits Beyond Features: Highlight how products contribute to a child's happiness, development, safety, or the 'magic' of childhood, not just their practical attributes.
• •Use Storytelling: Weave narratives around products or the brand that evoke emotion and connection. Talk about creating memories and fostering imagination.
• •Maintain Visual and Textual Consistency: Ensure that the hopeful, caring, and slightly whimsical tone is reflected not just in words but also in the imagery and design used across all platforms.
• •Be Trustworthy and Reassuring: Clearly communicate commitments to quality, safety, and customer satisfaction to build and maintain parental trust. Provide clear information and responsive customer service.

Social Perception

cultivate a positive and engaging perception. They present themselves as a source of 'magical things' and inspiration for parents.

Copy Examples

• •Homepage Banner: 'Welcome to Lilla Världen – where little dreams take flight. Discover handpicked treasures, crafted with love, for your child's magical journey.'
• •Product Description (for a soft toy): 'More than just a toy, it's a cuddly companion for whispered secrets and brave adventures. Made from the softest, safest materials, because we care about your little one's comfort as much as you do.'
• •Instagram Post (image of a beautifully decorated nursery with their products): 'Creating a world of wonder, one carefully chosen piece at a time. ✨ Let their imaginations soar in a space filled with love, laughter, and Lilla Världen magic. #LillaVärlden #KidsRoomInspo #MagicalChildhood'
• •Email Newsletter Subject: 'Make Their World a Little Brighter ☀️ Inside: New Arrivals & Playful Ideas!'
• •About Us Snippet: 'At Lilla Världen, we believe every child's world should be filled with joy, discovery, and endless possibilities. That's why we pour our hearts into selecting products that inspire play, nurture growth, and create cherished family memories. Trust us to bring you the best, for the little ones you love most.'