Brand Tone

Elegant & Refined, Artisanal & Passionate, Personal & Sincere, Evocative & Travel-Inspired, Approachable Luxury

Brand Values

• •Craftsmanship & Quality
• •Passion & Care
• •Authenticity & Uniqueness
• •Elegance & Beauty
• •Inspiration & Discovery
• •Responsibility & Conscious Effort

Best Practices

• •Emphasize "Handmade" and "Artisanal": Consistently use terms that highlight the human touch and craftsmanship (e.g., "handcrafted," "artisan-made," "made with passion," "丁寧に作られた"). This reinforces the core value of craftsmanship.
• •Weave in the Travel/Inspiration Story: Subtly connect collections or pieces to the brand's narrative of travel and discovery, even if it's through evocative names or descriptions that hint at exotic locales or feelings of adventure. This adds depth and emotional resonance.
• •Maintain an Elegant and Warm Vocabulary: Choose words that are sophisticated yet approachable. Avoid overly technical jargon or overly casual slang. Focus on words that evoke beauty, quality, and sincerity (e.g., "radiant," "exquisite," "timeless," "sincere").
• •Showcase Material Quality and Care: Regularly mention the quality of materials (925 silver, natural stones, PVD plating) and the care taken in production. This builds trust and justifies the value of the pieces.
• •Speak Directly and Personally: Use "we" and "you" to foster a connection with the customer. Share insights into the creative process or the inspiration behind a piece to make the brand feel more personal and less corporate. Highlight the involvement of the artisan (Valentina, if appropriate) where possible.

Social Perception

Customers perceive Koh Gioielli positively, valuing the beauty and quality of the jewelry. They appreciate the handmade aspect and the perceived passion behind the brand. Service, particularly from Valentina, is noted as helpful and kind. Broader public awareness seems largely confined to those who have directly interacted with the brand or follow it on social media. There's no evidence of widespread negative perception.

Copy Examples

• •Headline: Discover Your Journey. Wear Our Stories. Body: Each Koh Gioielli piece is handcrafted with passion, echoing distant lands and untold adventures. Find the elegance that speaks to your unique spirit.
• •Headline: Artisan-Made Elegance, Forged in Silver. Body: Experience the touch of 925 silver and the soul of natural stones. Our jewelry isn't just worn; it's felt. Handmade with care, designed for your everyday radiance.
• •Headline: More Than Jewelry. It's a Piece of Passion. Body: From our hands to yours, Koh Gioielli embodies a love for creation and an eye for timeless beauty. Let our passion become a part of your personal collection.
• •Headline: Inspired by the World. Designed for You. Body: The allure of far-off places, captured in every curve and sparkle. Koh Gioielli brings you unique designs that carry the essence of discovery and the promise of quality.
• •Headline: Crafted with Conscience. Worn with Confidence. Body: Embrace artisanal jewelry that blends timeless style with a commitment to mindful practices. Our PVD plated, 925 silver pieces are made to last, beautifully and responsibly.