Brand Tone

Provocative, Rebellious, Artistic, Sophisticated, Empowering, Celebratory, Intimate, Direct, Poetic, and Evocative.

Brand Values

• •Sexual Liberation & Rebellion
• •Celebration of Pleasure & Desire
• •Artistic Expression & Craftsmanship
• •Individuality & Self-Expression
• •Inclusivity & Acceptance
• •Quality & Exclusivity

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of Satiro's tone (provocative, artistic, empowering, poetic, direct) and values. Provide examples of do's and don'ts.
• •Use Evocative and Sensual Language: Employ descriptive words that appeal to the senses and emotions, aligning with the artistic and erotic nature of the products, while maintaining sophistication.
• •Emphasize Craftsmanship and Artistry: Consistently highlight that pieces are handmade, unique, and made from quality materials to reinforce the "author jewelry" and "art object" aspects.
• •Speak Directly to Empowerment and Rebellion: Frame copy in a way that encourages self-expression, challenges norms, and celebrates sexual liberation, connecting with the brand's core manifesto.
• •Maintain Visual and Textual Cohesion: Ensure that the copy on all platforms (website, social media, emails) aligns with the provocative yet artistic visual identity of the brand. The words should match the images.

Social Perception

Likely polarized; Admirers/Customers: bold, unique, artistic, empowering, a form of self-expression; General Public/Detractors: shocking, inappropriate, or too explicit.

Copy Examples

• •Headline for a new collection: "Unveil Your Desire. Our latest collection: where art, rebellion, and pleasure intertwine."
• •Instagram caption for a product: "Adorn yourself with the unspeakable. The [Product Name], handcrafted to celebrate the beauty of your deepest passions. #Satiro #AuthorJewelry #SexualRebellion"
• •Email subject line for a promotion: "Dare to Desire? Unlock an exclusive offer from Satiro."
• •About Us snippet: "Satiro is more than jewelry; it's a manifesto. A declaration of pleasure, an embrace of the erotic, a rebellion whispered in silver and gold. We craft art for the body, for the soul that dares to explore."
• •Product description excerpt: "This piece isn't just an accessory; it's a conversation, a statement, a personal emblem of your power and pleasure. Meticulously handcrafted, it invites you to celebrate every facet of your being."