Brand Tone

Inspirational & Motivational, Authentic & Genuine, Positive & Uplifting, Approachable & Down-to-Earth

Brand Values

• •Authenticity
• •Self-Acceptance
• •Inspiration
• •Connection
• •Resilience/Journey

Best Practices

• •Embody "Just Be You": Ensure all copy, from social media captions to product descriptions, reflects the core message of authenticity and self-acceptance. Use language that is empowering and encouraging.
• •Speak from the Heart: Maintain a genuine and relatable voice. Share snippets of the artist's journey or inspirations (where appropriate) to connect with the audience on a personal level. Avoid overly corporate or generic language.
• •Keep it Positive and Uplifting: Focus on inspirational and motivational language. Even when discussing challenges, frame them within a context of growth and resilience.
• •Engage and Interact: Use copy to ask questions, encourage sharing, and build a sense of community. Respond to comments and messages in a way that reinforces the brand's approachable and supportive nature.
• •Consistency Across Platforms: While the format might change (e.g., a short tweet vs. a longer Instagram caption), the core tone and values should remain consistent across all communication channels, reinforcing the brand identity.

Social Perception

Relatable, Inspiring, Talented, Positive Influence, Community-Focused

Copy Examples

• •Wear your vibe. ✨ Our new [Product Name] Hoodie isn't just about comfort, it's about owning your story. Every thread woven with the spirit of 'Just Be You.' Who's ready to rock their truth? #Tamihana #JustBeYou #NewMerch #AuthenticStyle #MusicAndFashion
• •In a world of trends, dare to be YOU. Our classic 'Just Be You' Tee is more than apparel – it's a statement. A reminder to embrace your unique journey, every single day. Soft, stylish, and straight from the heart. Shop the collection now: [Link to Shop] #TamihanaMerch #BeYourself #Authenticity #MusicWear #Motivation
• •New track just dropped, and it's all about finding your own rhythm! 🎶 Let the music move you, and wear the message proud. Our 'Just Be You' gear is designed to inspire. Listen here: [Music Link] Shop the vibe: [Shop Link] #Tamihana #NewMusic #JustBeYou #RnB #HipHop
• •Top off your look with a touch of inspiration. The Tamihana 'HD' Beanie is for the dreamers, the believers, the ones who aren't afraid to stand out. Stay warm, stay true, stay you. #TamihanaStyle #JustBeYou #Headwear #ArtistMerch
• •Hey [Fan Name], just wanted to share a little reminder this week: your journey, your rules. Keep shining and remember to always 'Just Be You.' P.S. We've got some fresh merch in store that carries this exact vibe – check it out and wear your mantra! [Link to Shop]