Brand Tone

Friendly, Personal, and Heartfelt

Brand Values

• •Personalization & Individuality
• •Quality Craftsmanship
• •Customer Connection & Celebration
• •Creativity & Design
• •Joy & Sentimental Value

Best Practices

• •Always Prioritize "You" and "Your": Focus the language on the customer, their needs, their story, and how the product benefits or resonates with them personally (e.g., "Your special day," "Create your unique design").
• •Inject Warmth and Emotion: Use words that evoke positive feelings like "love," "cherish," "celebrate," "joy," "special," "heartfelt." Don't be afraid to use friendly emojis where appropriate (especially on social media) to enhance warmth.
• •Emphasize Personalization and Uniqueness: Consistently highlight the custom-made nature of the products. Use phrases like "made just for you," "your personal touch," "one-of-a-kind," "design your own."
• •Tell Stories (Even Small Ones): Whether it's the story behind a design, how a product can be used for a special occasion, or featuring a (consenting) customer's story, narratives create connection and reinforce the sentimental value of the items.
• •Maintain an Approachable and Responsive Voice: When interacting with customers (comments, DMs, emails), mirror the friendly and personal tone. Be helpful, enthusiastic, and show genuine appreciation for their interest and business. Address them by name when possible.

Social Perception

Positive & Engaged

Copy Examples

• •Wrap yourself in love with our brand new 'Mama' sweatshirt! 💕 So soft, so cozy, and personalized just for you or the amazing mom in your life. Because every mom deserves to feel special. ✨ DM us to create yours or tap to shop!
• •Cheers to your unique love story! 🥂 Our custom anniversary tumblers are the perfect way to celebrate those special years together. Add your names, date, or a sweet message. Let's create a keepsake you'll treasure. Design yours today! 👉 [Link to Website]
• •Your fur baby, but make it fashion! 🐾 Turn your adorable pet photos into a wearable masterpiece. We're obsessed with how these custom pet portrait tees are turning out! 😍 Want one? Link in bio! #CustomPet #DogMom #CatDad #PersonalizedGift
• •At Just Me and You Designs, we believe every gift tells a story. That's why we pour our hearts into creating personalized treasures that celebrate your unique moments, big or small. From that perfect 'just because' gift to commemorating life's biggest milestones, we're here to help you design something truly special.
• •Sip in style this holiday season! ☕🎄 Our new festive mug collection has just dropped, ready to be personalized with your name or favorite holiday quote! Swipe up to see all the cozy designs and find your new favorite mug. Limited stock, so grab yours before they're gone!