Brand Tone

Enthusiastic & Appreciative, Helpful & Informative, Niche-focused & Passionate

Brand Values

• •Authenticity & Origin
• •Quality & Craftsmanship
• •Joy & Creativity

Best Practices

• •Do use enthusiastic and appreciative language when describing products and Japanese creators.
• •Do provide helpful and informative product descriptions including size and origin.
• •Do emphasize the authenticity and origin of products from Japan.
• •Do highlight specific brands and creators known in the stationery world to convey quality.
• •Don't stray from a niche focus on stationery and crafting; avoid unrelated content.

Social Perception

Customers will perceive the brand as a source for unique and desirable Japanese stationery items, providing authenticity and access to items not easily found locally.

Copy Examples

• •Discover Cute Things from Japan!
• •Authentic washi tape, stickers, and stamps from Japanese creators.
• •Made in Japan: High-quality stationery for your creative projects.
• •Explore our wide selection of planner stamps and unleash your creativity.
• •Shop our unique and desirable Japanese stationery items, shipped directly from Tokyo!