Brand Tone

Playful & Fun, Creative & Artistic, Approachable & Friendly, Youthful & Trendy, Slightly Quirky & Bold

Brand Values

• •Originality & Creativity
• •Self-Expression
• •Joy & Positivity
• •Passion
• •Connection
• •Quality (Implied)

Best Practices

• •Embrace Playful Language: Don't be afraid to use lighthearted words, puns (if appropriate and clever), and a conversational style.
• •Keep it Visually Descriptive & Evocative: Use words that paint a picture and evoke the feelings the art inspires.
• •Stay Authentic & Personal (The Saša Touch): Remind customers that there's a real person and passion behind the brand.
• •Use Emojis & Modern Slang (Appropriately): Sprinkling relevant emojis and contemporary, positive slang can enhance the youthful and friendly tone.
• •Focus on the "Why" & the Feeling: Connect with the customer's desire for self-expression, joy, and uniqueness.

Social Perception

Positive & Appreciative, Supportive of Small Business/Artist, Seen as a Source of Unique Finds, Visually Appealing, Relatable

Copy Examples

• •Wall sad? Mood blah? Inject some serious happy into your space with our "Magic Mushroom" print!
• •Officially accepting new members to the "Bad Habits Club"! 😉 Our latest tee is comfy, a bit cheeky, and 100% designed to match your vibe.
• •Your laptop/notebook/face called. It's begging for these. ✨ Ready to stick some personality literally anywhere? Our new sticker sheets are bursting with color and quirky designs by Saša.
• •Hi, I'm Saša, the brain (and busy hands) behind FolieMolie! What started as a wild love affair with illustration in 2020 has blossomed into this little universe of colorful, creative goodies.
• •Tired of the Same Old? We Got You. FolieMolie is your escape hatch to a world of vibrant art prints, quirky apparel, and accessories that scream YOU.