Brand Tone

Friendly and Welcoming, Enthusiastic and Passionate, Helpful and Customer-Oriented, Approachable

Brand Values

• •Quality
• •Affordability
• •Functionality
• •Style/Aesthetics
• •Uniqueness/Curation
• •Customer Satisfaction
• •Creating a "Home"

Best Practices

• •Maintain a Friendly, Conversational Style: Use contractions (e.g., "it's," "you'll"), welcoming language ("Hey there!"), and occasional emojis where appropriate (especially on social media) to keep the tone approachable.
• •Emphasize Value (Quality + Affordability): Consistently highlight that products offer a great balance of good quality and reasonable prices, as this is a core stated value.
• •Focus on the "Why" - Enhancing Living Spaces: Connect product features to the benefit of creating a more enjoyable, stylish, and functional home environment. Use words that evoke positive feelings about home and living.
• •Be Clear and Direct: Avoid overly technical jargon. Describe products and benefits in a way that is easy for everyone to understand.
• •Develop a Persona (and stick to it): Imagine the brand as a helpful, enthusiastic friend who loves finding great deals on stylish home items. All copy, from product descriptions to social media captions, should sound like it's coming from this consistent persona. This helps in building a recognizable and trusted brand voice.

Social Perception

Limited Direct Public Perception, Potential for Name Confusion, Small Business Appeal

Copy Examples

• •Hey there, home lover! 👋 Welcome to CookiePicks, where delightful finds meet everyday prices. Let's make your space shine, one unique pick at a time!
• •Tired of kitchen chaos? Our [Product Name] is here to help! This nifty gadget isn't just stylish—it's super functional, making your daily routine a breeze. Quality you can trust, at a price you'll love. ✨
• •Hello, gorgeous! 😍 Our new [Product Name] has just landed, ready to add a touch of charm and personality to your favorite room. We're passionate about bringing you unique, quality pieces that make your house feel like a home. P.S. - It’s as affordable as it is beautiful! 😉 #CookiePicks #HomeSweetHome #DecorFinds #ShopSmallLove
• •✨ Special Picks Just For You! ✨ Quality Home Goodies on Sale!
• •At CookiePicks, we believe everyone deserves a home they adore! We carefully pick out stylish, functional, and affordable goodies for your kitchen, living space, and more. Let us help you add that extra sparkle to your everyday! #CookiePicks #HomeDecor #Kitchenware #AffordableStyle