Brand Tone

Elegant & Stylish, Quality-Conscious, Empowering & Confident, Approachable & Helpful, Ethical & Conscious

Brand Values

• •Quality
• •Modesty
• •Elegance & Style
• •Comfort
• •Ethical Practices
• •Accessibility
• •Customer Satisfaction
• •Diversity & Inclusivity

Best Practices

• •Celebrate your identity with Hijabistic.
• •Use vocabulary that speaks to premium materials, craftsmanship, and the graceful embrace of modest principles.
• •Highlight Ethical and Sustainable Aspects: Where appropriate, weave in mentions of ethical sourcing or the quality of materials, appealing to the conscious consumer.
• •Maintain a Helpful and Informative Stance: Especially in blog content, product guides, or care instructions, the tone should be supportive and knowledgeable, building trust and positioning the brand as an expert.
• •Consistency across all touchpoints is key.

Social Perception

Sophisticated and attentive to customer needs, knowledgeable resource within the modest fashion space.

Copy Examples

• •Where quality meets modesty.
• •High-quality hijabs.
• •Finest quality.
• •Premium fabrics.
• •Elevate your look.