Brand Tone

Playful, Engaging, Reassuring, Trustworthy, Promotional but Value-Oriented

Brand Values

• •Child Development & Learning
• •Safety & Quality
• •Practicality & Convenience for Parents
• •Making Mealtimes Enjoyable
• •Accessibility & Affordability
• •Customer Trust

Best Practices

• •Maintain a Reassuring and Trustworthy Voice when discussing materials, safety, or transactions.
• •Emphasize product benefits that resonate with child development and parental convenience.
• •Highlight the fun and engaging aspects of mealtimes and learning.
• •Clearly communicate promotions and value without sacrificing clarity or trust.
• •Incorporate customer testimonials and reviews to build social proof.

Social Perception

A trusted source for parents seeking safe, affordable, and engaging products that support child development and make mealtimes enjoyable.

Copy Examples

• •"Make each meal a special event with our animal-themed mini forks!"
• •"Prepare to witness contagious smiles and laughter with our new range of developmental toys."
• •"Our products are made with BPA-free, non-toxic materials, ensuring your child's safety and well-being."
• •"Enjoy secure payment options and track your order every step of the way with MercadoPago!"
• •"Get your favorite baby and toddler items at prices much below the market! Limited time offer!"