Tono de Marca

Evocative & Serene, Artisanal & Authentic, Aspirational & Elegant, Nature-Connected & Mindful

Valores de Marca

• •Authenticity
• •Quality & Craftsmanship
• •Sustainability
• •Connection to Ibiza
• •Passion
• •Elegance & Simplicity

Mejores Prácticas

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone (e.g., serene, evocative, authentic), core vocabulary, and "do's and don'ts" for communication. Share this with anyone creating content.
• •Immerse in the Inspiration: Continuously draw from the core inspiration – Ibiza's nature, culture, and "Mediterranean soul." Use sensory language that evokes the sights, sounds, and feelings of the island.
• •Highlight Core Values: Consistently weave in key values like authenticity, craftsmanship, and sustainability into product descriptions, social media posts, and "About Us" narratives.
• •Maintain Visual-Textual Harmony: Ensure that the tone of the copy aligns with the visual aesthetic. If images are serene and natural, the copy should reflect that, avoiding overly aggressive or clashing language.
• •Engage Authentically: When interacting with customers online (comments, messages), maintain the established brand tone. Respond with warmth, grace, and a genuine connection to the brand's ethos.

Percepción Social

A purveyor of beautiful, meaningful, and eco-conscious pieces that allow wearers to carry a piece of Ibiza's spirit with them. However, the overlap in naming with a hotel and a concierge service could lead to brand confusion among the general public searching online.

Ejemplos de Copy

• •Headline: Wear the Whisper of Ibiza. Discover Nativia. Body: Each Nativia Ibiza piece is handcrafted from recycled silver, capturing the island's sun-kissed soul and serene shores. Adorn yourself with the magic of the Mediterranean. Call to Action: Shop the Collection
• •Headline: Ibiza's Essence, Forged in Silver. Body: From the tranquil coves to the vibrant earth, our jewelry is born from Ibiza's heart. Authentic, sustainable, and uniquely yours. Nativia Ibiza – your connection to the island. Call to Action: Explore Our Story
• •Headline: Sustainable Radiance. Mediterranean Spirit. Body: Feel the warmth of Ibiza with Nativia. Our commitment to recycled silver and eco-friendly packaging means your unique piece shines brightly, responsibly. Call to Action: Discover Our Values
• •Headline: Unlock the Magic: Ibiza-Inspired Treasures. Body: Let the spirit of the Mediterranean dance around your neckline, wrist, or fingers. Nativia Ibiza offers handcrafted silver jewelry that tells a story of sun, sea, and soul. Call to Action: Find Your Piece
• •Headline: More Than Jewelry. It's a Piece of Ibiza. Body: Carry the island's enchanting energy wherever you go. Nativia Ibiza's artisanal silver designs are a timeless reminder of Mediterranean beauty and authentic craftsmanship. Call to Action: View Lookbook