Brand Tone

Passionate & Dedicated, Artisanal & Quality-Focused, Ethical & Transparent, Educational & Welcoming, Innovative yet Traditional

Brand Values

• •Quality: Sourcing the highest quality beans, roasting them to perfection, guarantee high quality in the services offered and, in particular, in the raw materials used.
• •Passion: We are a micro-roastery passionate about specialty coffee. Passion and in-depth knowledge of the world of coffee guided the growth path.
• •Sustainability & Ethics: Commitment to sustainability and ethical sourcing practices, sustainable coffee production, respect for the environment and those involved in coffee production, Good, Clean and Fair coffee, supporting regenerative agroforestry, fair pay.
• •Transparency: Transparency throughout our supply chain, from sourcing to roasting, ensuring our customers know exactly where their coffee comes from and how it is produced.
• •Customer Experience & Education: Offer our customers an exceptional coffee experience, sharing our passion...through exceptional service and training, bring as many people as possible closer to the coffee culture.
• •Community & Connection: Aiming to create an international network of coffee producers, roasters and consumers who share a common vision. Highlighting the stories behind the coffee and the people who produce it.

Best Practices

• •Lead with Passion and Expertise: Always convey a genuine love for coffee and deep knowledge of the craft. Use descriptive language that highlights the sensory experience and the care taken in sourcing and roasting.
• •Emphasize Ethical Sourcing & Sustainability: Consistently weave in messaging about your "Good, Clean and Fair" principles, transparency, and commitment to environmental and social responsibility. This is a core differentiator.
• •Be Artisanal, Not Elitist: While highlighting the specialty nature and quality of your coffee, maintain a welcoming and educational tone. Avoid jargon where possible, or explain it clearly to make specialty coffee accessible to a broader audience.
• •Tell the Story Behind the Coffee: Connect customers to the origins of the beans, the farmers, and the sustainable practices involved. This reinforces transparency and adds value beyond the product itself.
• •Maintain Visual Consistency: Ensure that all visual elements (logo, packaging, website design, social media imagery) reflect the artisanal, quality-focused, and ethical nature of the brand. This includes using earthy, natural tones or clean, sophisticated designs that speak to quality and care.

Social Perception

High-Quality Purveyor, Knowledgeable & Passionate, Ethically Minded (Emerging), Destination for Coffee Enthusiasts, Associated with a broader family tradition

Copy Examples

• •From Milan, with passion. Cortinovis Coffee Roasters meticulously sources the world's finest specialty beans, roasting each batch with precision to unveil an exceptional coffee experience. We believe in coffee that's not just good, but also clean and fair – from farm to cup. Discover the story in every sip.
• •Wake up to a world of flavor! 🌱 Our latest single-origin from [Farm/Region] is here. Expect notes of [Flavor Note 1] & [Flavor Note 2], cultivated with regenerative practices that honor the earth. Transparency you can taste, ethics you can trust. #CortinovisCoffee #SpecialtyCoffeeMilan #SustainableSips #GoodCleanFair
• •Cortinovis Perù La Posada: More than just coffee, it's a commitment. Hand-picked and ethically sourced, this exceptional Peruvian lot is roasted with care in our Milan micro-roastery to bring out its unique [mention tasting notes]. We ensure fair pay for our partner farmers and champion sustainable practices. Taste the difference passion and principle make.
• •Curious about your brew? Just ask! Our baristas are passionate about sharing the journey of your coffee, from its sustainable origins to the art of the perfect roast. Let's talk terroirs and tasting notes! #MilanCoffeeCulture #CortinovisRoasters
• •Sip Sustainably: Inside Our Latest Ethically Sourced Coffee + Roasting Tips! At Cortinovis, every bean tells a story of quality, sustainability, and fair partnership. This month, we're thrilled to introduce [Coffee Name], a testament to our 'Good, Clean and Fair' philosophy...