Brand Tone

Creative & Inspiring, Welcoming & Approachable, Community-Focused & Supportive, Stylish & Curated, Passionate & Down-to-Earth

Brand Values

• •Creativity & Self-Expression
• •Community & Connection
• •Inclusivity
• •Quality & Affordability
• •Customer Focus & Service
• •Empowerment

Best Practices

• •Embrace a "Friendly Expert" Voice: Combine warmth and approachability with knowledgeable advice, whether it's about styling an outfit, choosing a paint color, or guiding a workshop.
• •Visually Reinforce the Brand: Use high-quality, authentic imagery and video on social media and the website that reflect the "stylish yet welcoming" and "creative" atmosphere of the physical store and workshops. Showcase real people and community involvement.
• •Champion Inclusivity and Positivity: Ensure all communication, especially around apparel, promotes body positivity and makes everyone feel welcome and catered for. Language should be uplifting and empowering.
• •Tell Stories: Share the "why" behind the brand – the passion for creativity, the commitment to community, the stories of supported artisans or customer transformations. This builds connection and reinforces values.
• •Be Actively Engaged and Responsive: On social media and in reviews, respond to comments and questions promptly and with the same friendly, helpful tone customers experience in-store. This shows you value your community online as much as offline.

Social Perception

As a Local Gem, A Go-To for Unique Finds & Experiences, Supportive of the Community, Welcoming and Friendly, Innovative

Copy Examples

• •Fresh drops at The Loft! ✨ From cozy knits to statement pieces, find your unique style in sizes for *every* body. Comfort, style, and a sprinkle of 36 Eleven magic. Come see what's new! #TheLoftAt36Eleven #NorwalkOhio #BoutiqueStyle #SizeInclusiveFashion #ShopSmall
• •Unleash your inner artist! 🎨 Join our signature candle-making workshop at The Loft at 36 Eleven. Perfect for a girls' night out or a solo creative escape. All materials provided, just bring your creativity! Book your spot: [Link] #36ElevenDIY #CandleMaking #Workshop #NorwalkEvents #CreativeCommunity
• •Transform your space with curated finds from 36 Eleven DIY & Decor. ✨ Unique pieces, timeless style, and expert advice to make your house a home. Visit us in Norwalk or shop select items online! #36ElevenHome #HomeDecor #InteriorStyle #ShopLocalOhio #DIYDecor
• •More than a store, we're a community. At 36 Eleven & The Loft, we're passionate about creativity, style, and supporting our amazing Norwalk neighbors and fellow women-owned businesses. Discover unique finds and experiences that give back. #CommunityLove #SupportSmall #NorwalkProud #36ElevenCares
• •Your vibe, your hat! 🧢✨ Design your own custom creation at The Hat Bar in The Loft at 36 Eleven. Patches, pins, chains & more – let's make something uniquely YOU. Walk-ins welcome, parties bookable! #HatBar #CustomHats #36ElevenStyle #ExpressYourself #NorwalkOhioFashion