Brand Tone

Evocative & Sensory, Luxurious & Sophisticated, Authentic & Passionate, Ethical & Conscious, Artistic & Storytelling

Brand Values

• •Quality & Craftsmanship
• •Heritage & Authenticity
• •Artistry & Creativity
• •Luxury & Sophistication
• •Ethical Practices
• •Customer Connection

Best Practices

• •Develop a Brand Voice Guide: Document key tonal words (e.g., "evocative," "luxurious," "authentic," "sensory," "artistic"), a "we are/we are not" list (e.g., "We are storytellers, not just sellers"), and examples of on-brand vs. off-brand copy. This ensures anyone writing for the brand stays aligned.
• •Emphasize Sensory Language: Consistently use vivid, descriptive words that appeal to the sense of smell, but also touch, sight, and emotion. Describe not just the notes, but the feelings and images they evoke, connecting to the "storytelling" value.
• •Weave in the Heritage Narrative: Regularly and subtly reference the inspiration from the Levant region, its history, and its olfactory traditions. This reinforces authenticity and uniqueness.
• •Highlight Ethical Values Naturally: Integrate mentions of "cruelty-free," "vegan," "natural ingredients," and "small-batch" not just as bullet points, but as part of the brand's commitment to quality and conscious luxury within the narrative.
• •Maintain an Elegant and Refined Vocabulary: Avoid slang, overly casual language, or aggressive sales tactics. The language should reflect the premium, artistic, and sophisticated nature of the products. Focus on creating desire through allure and beauty rather than hype.

Social Perception

Customers who *do* find and purchase from this specific Levant Perfume seem to appreciate the unique scents, the connection to Middle Eastern perfumery, the quality of ingredients, and the brand's ethical stance. The perception is of a niche, artisanal brand offering something different from mainstream perfumes. There's an appreciation for the storytelling aspect and the luxurious feel of the products. The brand is perceived as being rooted in a specific cultural inspiration (the Levant region), which adds to its allure. The primary challenge in social perception is brand awareness and differentiation in a crowded space, especially with a more established fragrance sharing a similar name.

Copy Examples

• •Instagram Post (Image: Artistic shot of a perfume bottle with warm, golden light): Sun-drenched memories of the East, bottled. Our Levant Signature No. 3 whispers tales of ancient spice markets and blooming jasmine under a desert moon. Crafted with the soul of the Levant, for your unique story. #LevantPerfume #NicheFragrance #ScentStory #LuxuryPerfume #ArtOfPerfumery
• •Website Product Description Snippet (For a Rose & Oud fragrance): Experience the poetry of contrasts. The velvety embrace of Damask Rose intertwines with the profound depth of ethically sourced Oud, creating an olfactory tapestry that is both timeless and daring. Each drop is a testament to the Levant's rich heritage, meticulously hand-blended in small batches for unparalleled quality.
• •Facebook Ad (Carousel showing different perfume bottles): Tired of the same old scents? Discover Levant Perfume, where ancient artistry meets modern elegance. We pour passion, heritage, and the world's finest natural ingredients into every bottle. Cruelty-free, captivating, and consciously crafted. Find your signature story with us. Shop Now.
• •Email Newsletter Subject Line: Unlock the Secrets of the Levant: A New Scent Journey Awaits Email Body Snippet: Dear [Customer Name], Journey with us to the heart of the Levant, where every fragrance is a masterpiece of aroma and emotion. Our founder's passion for the captivating scents of the Middle East is infused into each hand-poured bottle, promising a luxurious and long-lasting experience. Discover [New Perfume Name], a symphony of [key notes] that...
• •Blog Post Title / Social Media Teaser: More Than Perfume: The Art of Scent Storytelling at Levant Teaser: We believe a fragrance should be an experience, a memory, a journey. Dive into the world of Levant Perfume and discover how we weave artistry, heritage, and the finest ingredients into scents that speak to your soul. Read our latest journal entry on the blog. #LevantPerfume #EthicalLuxury #ScentAsArt