Brand Tone

Aspirational & Inspiring, Nurturing & Caring, Friendly & Approachable, Knowledgeable & Trustworthy, Modern & Stylish

Brand Values

• •Well-being
• •Quality
• •Aesthetics & Design
• •Knowledge Sharing & Education
• •Community
• •Passion for Plants

Best Practices

• •Develop a Brand Voice Guide: Create a document that clearly defines the brand's tone, personality traits (e.g., "Nurturing," "Inspiring," "Witty"), preferred vocabulary, and things to avoid (e.g., overly technical jargon, negative language). Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. Tailor the language and references to resonate with your target demographic (e.g., new plant parents, experienced collectors, design enthusiasts) while staying true to the core brand voice.
• •Prioritize Clarity and Helpfulness: Especially for a brand that educates (like Unplanted.fr with plant care), ensure copy is easy to understand, accurate, and provides genuine value. Avoid ambiguity.
• •Be Consistent Across All Channels: Whether it's a website FAQ, an Instagram caption, a TikTok video, or an email, the underlying tone should feel familiar and coherent. Adapt the style slightly for the platform, but the core personality should remain.
• •Read Aloud and Revise: Before publishing, read your copy aloud. This helps catch awkward phrasing, identify if the tone sounds right, and ensure it flows naturally. If it sounds off, revise until it aligns with the intended brand voice. Regularly review existing content to check for consistency.

Social Perception

Positive, Trusted Source for Plants and Advice, Stylish and Modern, Community-Focused, Reliable (for its customers)

Copy Examples

• •Instagram Post (New Arrival): Meet the Calathea Orbifolia, a masterpiece of nature ready to bring pattern and life to your space! ✨ Its stunning, painterly leaves aren't just beautiful; they're a daily reminder to breathe and find joy in the little things. New to plant parenting? We’ve got all the care tips you need on our Journal. Link in bio to welcome this beauty home! #UnplantedJoy #CalatheaOrbifolia #UrbanJungle #PlantLove
• •TikTok Video Caption (Plant Care Tip): Are your fern’s fronds feeling a bit crispy? 🍂 Quick tip! Ferns love humidity. Try misting them daily or placing them near a humidifier. Watch it thrive! 😉 What are your go-to fern care secrets? Share below! 👇 #PlantCareHacks #FernLove #HappyPlants #UnplantedTips #GreenThumb
• •Website Product Description (Planter): Elevate your green companions with our Minimalist Ceramic Planter. Crafted for both style and plant health, its clean lines and matte finish complement any décor, while the quality ceramic ensures your plant’s roots can breathe. Available in three serene shades. Because your plants deserve a beautiful home too. #UnplantYourStyle #ModernPlanters #HomeDecor #PlantAccessories
• •Email Newsletter Subject Line (Promotional): 🌿 Bring the Outdoors In: Fresh Arrivals + Our Top 5 Air-Purifying Plants! *(Body Snippet):* Hello [Customer Name], create your own green sanctuary with our latest collection of vibrant houseplants. From the statement-making Monstera to the air-cleansing Snake Plant, discover the perfect green addition to refresh your home and spirit. Plus, learn more about the amazing benefits of living with plants on our blog...
• •Facebook Ad Copy (Targeting New Homeowners): Just moved in? Make your new house a home with the living beauty of Unplanted. 🌱 We curate a stunning selection of easy-care plants and stylish accessories to help you create a space that’s uniquely you and full of life. Shop our 'New Home' collection today and enjoy 10% off your first order! #UnplantedHome #NewBeginnings #HousePlants #InteriorStyling #WelcomeHome