Brand Tone

Empowering, body-positive, discreet, supportive, and comfortable.

Brand Values

• •Body Positivity
• •Inclusivity
• •Comfort
• •Discretion
• •Support

Best Practices

• •Maintain a consistent tone across all platforms.
• •Use inclusive and body-positive language.
• •Focus on comfort and support in product descriptions.
• •Highlight the discreet nature of the products.
• •Encourage customer reviews and testimonials.

Social Perception

A brand that promotes body positivity, inclusivity, and comfort, offering discreet and supportive solutions for everyday wear.

Copy Examples

• •Invisibra: Your secret to feeling confident and supported all day long.
• •Experience the freedom of invisible support with Invisibra. Comfort redefined.
• •Finally, a bra that understands your body. Discover the perfect fit with Invisibra.
• •Invisibra: Designed for all shapes and sizes, because every body deserves to feel amazing.
• •Say goodbye to visible bra lines and hello to seamless confidence with Invisibra.