Brand Tone

Authentic, Passionate, Ethical, Conscious, Personal, Appreciative of Craftsmanship & Tradition, Simple & Direct

Brand Values

• •Craftsmanship
• •Authenticity
• •Sustainability & Eco-friendliness
• •Fairness
• •Cultural Heritage
• •Quality
• •Customer Connection

Best Practices

• •Always Tell the Story: Weave in the narrative of Fadua and Mario, the Mexican artisans, and the traditional crafting process. This reinforces authenticity and personal connection.
• •Highlight Core Values Consistently: Ensure that messages about ethical production (chemical-free leather, fair wages, eco-friendliness) are present across different communications. This builds trust with conscious consumers.
• •Use Warm, Passionate Language: Employ words that convey dedication, pride, and a love for the craft (e.g., "passion," "dedication," "handcrafted with love," "proud of our roots").
• •Emphasize "Small Business" and Artisan Connection: Remind customers they are supporting a small enterprise and the skilled artisans behind the products. This fosters a sense of community and personal impact.
• •Maintain Simplicity and Clarity: Keep the language clear, direct, and focused on the product's benefits and the brand's values, avoiding overly complex or corporate jargon. This aligns with the straightforward and honest feel of the brand.

Social Perception

Customers engaging with the brand are likely to perceive it as an ethical, authentic small business that offers unique, handcrafted products with a cultural story. The emphasis on sustainability, fair trade, and natural materials would appeal to conscious consumers who value these aspects. The connection to "MyMexicanHome" on Instagram suggests a community interested in Mexican culture and handmade goods.

Copy Examples

• •Headline: Step into Tradition. Walk with Soul. Body: Our Huarache sandals aren't just footwear; they're a piece of Mexican heritage, handcrafted with passion by artisans in small, family-run workshops. Experience the comfort of chemical-free leather and the pride of fair craftsmanship. Call to Action: Discover Your Pair
• •Headline: Crafted by Hand, Worn with Heart. Body: From the skilled hands of Mexican artisans to your feet. Salt & Sohle brings you authentic Huarache sandals made with eco-friendly leather and a commitment to fair wages. Feel the difference dedication makes. Call to Action: Shop Authentic Craftsmanship
• •Headline: More Than Just a Sandal: It's a Story. Body: We are Fadua and Mario, sharing our Mexican roots with you through Salt & Sohle. Each pair of our Huaraches is a testament to timeless style and conscious choices. Join us in celebrating true craftsmanship. Call to Action: Explore Our Story & Collection
• •Headline: Sustainable Style, Rooted in Tradition. Body: Choosing Salt & Sohle means choosing quality that's kind to the earth and fair to its makers. Our Huaraches are made with environmentally friendly, chemical-free leather, ensuring every step you take is a conscious one. Call to Action: Walk Consciously
• •Headline: The Soul of Mexico, The Sole of Your Summer. Body: Hand-cut, handwoven, and made with love. Our Huarache sandals offer unparalleled comfort and a unique connection to the vibrant culture of Mexico. Support small business and artisan skill with every purchase. Call to Action: Find Your Summer Sole