Brand Tone

Artistic & Appreciative, Story-driven & Evocative, Elegant & Sophisticated, Authentic & Trustworthy, Warm & Inviting

Brand Values

• •Craftsmanship
• •Heritage & Tradition
• •Authenticity
• •Artistry & Beauty
• •Storytelling
• •Timelessness
• •Connection

Best Practices

• •Embrace "Story" in Every Piece: Always tie products back to their origin, the artisan, the tradition, or the narrative they represent. Use evocative language that paints a picture.
• •Highlight Craftsmanship & Authenticity: Consistently use terms like "handcrafted," "artisanal," "handwoven," "unique," and "authentic." Explain what makes the items special (e.g., techniques, materials).
• •Maintain an Elegant and Respectful Vocabulary: Avoid overly casual slang or overly aggressive sales tactics. The language should reflect the quality and cultural significance of the items.
• •Educate and Share Passion: Use copy not just to sell, but to inform customers about the art forms, the cultural context, and the care of their unique items. This builds appreciation and trust.
• •Speak to Aspirations of Uniqueness and Meaning: Address the customer's desire for a home that is not just decorated, but curated with meaningful objects that reflect their taste and values. Focus on how Qissa products add soul and character to a space.

Social Perception

Customers likely perceive Qissa as a purveyor of high-quality, unique, and ethically sourced (implied by "connecting with artisans") home decor items. The brand would appeal to individuals looking for pieces with character and a story, rather than mass-produced goods. They might be seen as a niche retailer catering to a discerning clientele interested in art, culture, and sustainable/conscious consumerism. The perception would be one of exclusivity due to the handmade nature of the products, yet accessible through their online store.

Copy Examples

• •Qissa: Where Every Thread Tells a Story. Discover handcrafted kilims, rugs, and home decor that bring timeless artistry and cultural heritage into your home.
• •Woven by master artisans, this vintage [Region] Kilim is more than a rug; it's a vibrant chapter of history for your floor. Each intricate pattern whispers tales of ancient traditions, ready to add a unique soul to your space.
• •Carry a masterpiece. Our hand-stitched bags are crafted with generations of skill, making each one a unique expression of art and story. Who made your bag? We'd love to tell you. #QissaShop #ArtisanMade #StoriesYouCanCarry #HandcraftedLuxury
• •At Qissa, we believe your home should tell your story. That's why we journey to connect with artisans, curating pieces that are not just beautiful, but rich with heritage and meaning. Bring a Qissa into your life, and own a piece of a legacy.
• •The Soul of a Home: How Handcrafted Decor from Qissa Infuses Your Space with Story and Spirit. Explore pieces that resonate with tradition and artistry.