Brand Tone

Caring, Compassionate, Informative, Educational, Trustworthy, Transparent, Natural, Organic, Approachable, and Friendly.

Brand Values

• •Animal Welfare: The primary value is improving the quality of life for pets.
• •Natural Solutions: Prioritizing organic, natural ingredients and processes.
• •Quality & Safety: Commitment to high-quality, lab-tested products developed with experts and adhering to regulations.
• •Transparency & Education: Providing clear information to pet owners and being open about their products and processes.
• •French Origin & Support for Local Agriculture: Emphasizing that their CBD is French and they support French agriculture.
• •Environmental Responsibility: Mentioning the choice of CBD as an ecological one due to sustainable hemp production.

Best Practices

• •Prioritize Empathy: Always approach communication from the pet owner's perspective, acknowledging their love and concern for their animals. Use compassionate and understanding language.
• •Educate, Don't Just Sell: Provide valuable information about CBD, its benefits, and its safe use for pets. Back up claims with accessible explanations of science or expert involvement.
• •Be Transparent and Honest: Clearly state product ingredients, origins, testing processes, and any regulatory considerations (like the pending approval for treats). This builds trust.
• •Maintain a Hopeful and Positive Outlook: While addressing issues like pain or anxiety, focus on the solutions and the potential for improved well-being. Share positive stories (like the founder's).
• •Ensure Visual Consistency: Use warm, inviting imagery of happy and healthy pets across all platforms, reinforcing the caring and positive aspects of the brand. Match this with clear, natural-looking product photography.

Social Perception

Friend'iz likely aims to be perceived as a reliable, expert-backed, and compassionate provider of natural pet wellness solutions. The emphasis on French origin and organic ingredients likely appeals to a customer base that values quality, locality, and natural products. By actively providing information and citing research, they position themselves as a knowledgeable and trustworthy source in the pet CBD market.

Copy Examples

• •Headline: Give your furry friend the gift of comfort. Discover Friend'iz natural CBD oils. Body: Because their well-being is your priority. Our organic, French-grown CBD oil is crafted with love and veterinary expertise to help soothe anxiety, ease discomfort, and bring back that youthful spark. Naturally.
• •Social Media Post (with a picture of a happy dog): Happy days are here again! Lucas saw his own companion find a new lease on life with CBD, and now we want to share that joy with you. Learn how Friend'iz can support your pet's health, naturally. #FriendizPets #CBDforDogs #NaturalWellness
• •Product Description Snippet: Friend'iz CBD Oil: Pure, Potent, and Made in France. We believe in transparency – that’s why our 0% THC, organic CBD is lab-tested and developed with vets to ensure the best for your beloved pet. Relief you can trust, ingredients you can understand.
• •Email Subject Line: Worried about your pet's aches? Friend'iz offers a natural path to relief. Body Intro: We understand how much you care. At Friend'iz, we’re dedicated to helping your pet live their most comfortable and joyful life. Our CBD solutions are designed to provide natural support, backed by care and science.
• •Website Pop-up/Banner: New to CBD for pets? Let us guide you. Explore our FAQs and discover the natural benefits with Friend'iz. Quality care for your best friend.