Brand Tone

Expert & Skillful, Modern & Trendy, Passionate & Dedicated, Approachable & Engaging, Innovative & Quality-Focused, Community-Oriented

Brand Values

• •Excellence & Mastery
• •Tradition & Innovation
• •Client Satisfaction
• •Education & Growth
• •Quality & Durability
• •Passion for the Craft
• •Sustainability

Best Practices

• •Show, Don't Just Tell: Instead of saying you're skilled, show it through high-quality videos of transformations and precision work, especially on visual platforms like TikTok and Instagram.
• •Balance Professionalism with Personality: While highlighting expertise and quality (especially for products), maintain an approachable and passionate voice that reflects a genuine love for barbering.
• •Engage Authentically: Respond to comments and questions on social media in a way that reinforces your expertise but also shows you value your community and clients.
• •Emphasize Heritage and Innovation: Consistently weave in the narrative of 'tradition meets innovation,' whether talking about barbering techniques or product technology.
• •Focus on Client Satisfaction: Highlight transformations and positive client feedback to reinforce trust and the value of Ferahblade services and products.

Social Perception

As Skilled Barbers (TikTok), As an Emerging Product Brand

Copy Examples

• •This is more than a clipper; it's your partner in excellence.
• •Dare to be exceptional.
• •Join the Ferahblade revolution.
• •Witness the artistry of barbering, where precision meets passion. #HairTransformation #PrecisionCuts
• •Elevating the barbering profession, one cut at a time. Experience the Ferahblade difference.