Brand Tone

Professional, Caring, Convenient

Brand Values

• •Patient-Centricity/Customer Focus
• •Accessibility & Convenience
• •Reliability & Trust
• •Support & Care
• •Efficiency

Best Practices

• •Prioritize "Care" and "Convenience": Every piece of copy should, where appropriate, touch upon how 365pharmacist makes healthcare easier and demonstrates their commitment to patient wellbeing.
• •Use Clear, Simple Language: Avoid overly clinical jargon. The language should be professional but also warm, accessible, and easy for everyone to understand, reflecting the "friendly face" mentioned by the Superintendent Pharmacist.
• •Maintain a Helpful and Supportive Stance: Position the pharmacy as a partner in the patient's health journey. Copy should be reassuring and proactive in offering assistance.
• •Emphasize Trust and Reliability: Consistently mention accreditations (NHS, GPhC), the role of trained pharmacists, and the security/safety of the service to build and maintain confidence.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media, email communications, and any advertising materials is uniform, reinforcing the same core messages of professionalism, care, and convenience.

Social Perception

Customers generally perceive 365pharmacist very positively. They are seen as reliable, efficient, friendly, and convenient. The free delivery and ease of managing repeat prescriptions are highly valued. The staff's knowledge and helpfulness are frequently commended. They are viewed as a significant improvement over previous pharmacy experiences by many customers.

Copy Examples

• •Headline (Website/Social Media): Your Health, Simplified. Get your NHS repeat prescriptions delivered FREE to your door. 365pharmacist – caring for you, conveniently.
• •Social Media Post (Facebook/Instagram): Feeling overwhelmed managing your medication? Let 365pharmacist take the hassle out of repeat prescriptions. Our friendly pharmacists are here to help, 365 days a year. Register today and experience the ease of free, reliable delivery. #NHSCare #OnlinePharmacy #YourHealthMatters
• •Email to New Customer: Welcome to 365pharmacist! We're dedicated to making your pharmacy experience simpler and more convenient. With free delivery on all NHS prescriptions and our expert pharmacy team ready to assist, managing your health is now easier than ever. Questions? Just give us a ring!
• •Service Announcement (e.g., new health check): At 365pharmacist, your wellbeing is our priority. We're pleased to now offer [New Service, e.g., Comprehensive Health Checks] to help you stay on top of your health. Book yours easily through our website or call us for more information. Caring for your health, all year round.
• •Customer Testimonial Focused Ad: "Switching to 365pharmacist was the best decision! So easy, and the staff are incredibly helpful." - Sarah M. Join thousands of satisfied patients enjoying free, hassle-free prescription delivery. Visit 365pharmacist.co.uk.