Brand Tone

Helpful, Trustworthy, Accessible, Professional, and Direct

Brand Values

• •Health & Wellbeing: Their core mission is to support customers' health journeys '365 days a year.'
• •Quality: Commitment to 'high-quality health products' and 'premium health supplements' from 'trusted brands' and 'reputable suppliers.' They guarantee 100% genuine products.
• •Customer Service: Aim to provide 'expert advice,' 'exceptional customer service,' and a 'seamless experience.' This is supported by positive reviews about helpful staff.
• •Value & Accessibility: Belief in 'providing exceptional value without compromising on quality' and making health supplements 'accessible to all' through 'competitive prices.'
• •Integrity & Trust: Being '100% New Zealand owned and operated' and their long history (since 2002) contribute to this. Transparency about product genuineness and shelf life in the FAQs also builds trust.
• •Efficiency: 'Same-day processing and swift dispatch' are stated goals.

Best Practices

• •Prioritize Clarity and Simplicity: Use clear, straightforward language. Avoid overly technical jargon unless explained. The goal is to be informative and accessible to a broad audience interested in health.
• •Emphasize Trust and Kiwi Identity: Consistently highlight '100% New Zealand owned,' 'trusted brands,' and 'quality guaranteed.' This builds credibility and resonates with local customers.
• •Maintain a Helpful and Supportive Voice: Frame communications around supporting the customer's health journey. Offer advice and information willingly. Ensure customer service interactions reflect this helpfulness.
• •Be Direct and Honest: Clearly state product benefits, pricing, and company values. Transparency, as seen in their FAQ about product genuineness, is key. Avoid hype or exaggerated claims.
• •Develop (and Use) a Centralized Copy Style Guide: Even if a formal social media presence is minimal, all website content, product descriptions, email communications, and in-store signage should align. A style guide helps ensure consistency regardless of who is writing the copy. This guide should outline the core tone (Helpful, Trustworthy, Accessible, Professional, Direct) and provide examples.

Social Perception

Largely positive, particularly for those who have interacted with their physical stores. Customers perceive them as offering good value (cheaper prices) and reliable products. The staff, especially Korean-speaking staff, are highly regarded for their helpfulness and product knowledge. The brand is seen as a reliable source for genuine health supplements. The lack of a strong, easily discoverable social media presence means broader public perception online might be limited or neutral, primarily shaped by direct website/store interactions or word-of-mouth. There's no evidence of significant negative sentiment directly associated with 365health.co.nz the retailer.

Copy Examples

• •Headline: Your Health, Supported 365 Days. Quality Kiwi Care You Can Trust. Body: At 365Health, we're passionate about your wellbeing. As a 100% New Zealand owned business, we bring you trusted health supplements at prices that make wellness accessible. Explore our range and feel the 365Health difference.
• •Headline: Expert Advice, Genuine Products, Real Value. That's 365Health. Body: Navigating health supplements can be overwhelming. Our knowledgeable team is here to help you find exactly what you need, from premium vitamins to natural skincare. Shop with confidence, knowing all our products are 100% genuine and competitively priced.
• •Headline: Supporting Your Journey to Optimal Health. Since 2002. Body: For over two decades, 365Health has been a trusted partner in New Zealanders' health journeys. We offer a wide selection of high-quality supplements and natural products, backed by friendly service and expert advice. Visit us online or in-store.
• •Headline: Quality Health Supplements, Without the Premium Price Tag. Body: We believe everyone deserves access to quality health support. 365Health offers exceptional value on a wide range of trusted New Zealand and international brands, ensuring your path to wellness is both effective and affordable.
• •Headline (for local Auckland audience, potentially with Korean translation): Your Local Auckland Health Experts. Friendly Advice in Your Language. Body: Visit our 365Health stores in Auckland for personalized service! Our team, including Korean-speaking staff at select branches, is ready to help you choose the best supplements for your needs. Quality products, great prices, and a commitment to your health.