Brand Tone

aspirational, empowering, trendy, and friendly

Brand Values

• •Innovation
• •Excellence & Quality
• •Accessibility
• •Empowerment & Confidence
• •Community & Collaboration
• •Customer Satisfaction
• •Passion

Best Practices

• •Stay Youthful & Energetic: Use vibrant language, emojis where appropriate (especially on social media), and a positive, enthusiastic tone. Keep sentences relatively concise and impactful.
• •Focus on Empowerment and Transformation: Highlight how Vikeesy products help customers express themselves, gain confidence, and achieve their desired looks quickly and easily. Use words like "unlock," "transform," "create," "discover," and "empower."
• •Emphasize Ease & Results: Continuously remind the audience about the convenience, speed, and effectiveness of the products. Words like "instant," "easy," "quick," "perfect," and "flawless" resonate with their value proposition.
• •Build Community & Engage: Ask questions, encourage sharing of looks and experiences, and use user-generated content when possible. Make the audience feel like they are part of the Vikeesy beauty movement. Maintain a friendly and approachable voice in all communications.
• •Be Visually Driven & Trendy: Ensure copy complements the visual nature of beauty products. Reference current trends (subtly or directly) and use hashtags effectively to tap into ongoing beauty conversations. Use descriptive language that helps potential customers imagine the results.

Social Perception

Positive, Engaged, Trendy & Solution-Oriented, Trust (developing)

Copy Examples

• •For Press-On Nails: "Unlock your next look in minutes! ✨ Vikeesy Press-On Nails deliver instant glam and lasting style. Dare to be different, effortlessly. Your perfect manicure is just a press away! #VikeesyNails #InstantGlam #NailTransformation"
• •For Colored Contact Lenses: "See the world, and let the world see a new you! 👁️💫 Vikeesy contact lenses bring comfort, style, and a touch of magic to your eyes. What new vibe will you create today? #VikeesyEyes #NewCollection #ExpressYourself"
• •For Dipping Powder: "Say goodbye to chipped polish and hello to flawless, salon-quality nails at home! 💪💅 Our Dipping Powder system gives you durable, stunning nails that last. Get ready to wow! #VikeesyDippingPowder #DIYManicure #NailGoals"
• •General Brand Post: "Beauty is your story. Vikeesy provides the tools to tell it vibrantly. 💖 From stunning nails to captivating eyes, we're here to help you shine with confidence. What chapter will you write today? #VikeesyBeauty #EmpowerYourStyle #BeUniquelyYou"
• •For a Sale/Promotion: "Treat yourself! 🛍️ Your Vikeesy favorites are calling. Get [Discount Percentage] off on [Product Category/Sitewide] and step up your beauty game. Because you deserve to feel fabulous, always! #VikeesySale #BeautyDeals #GlowUp"