Brand Tone

Problem/Solution Oriented, Benefit-Driven, Reassuring & Trust-Building, Modern & Tech-Focused, Empowering, Accessible & Convenient

Brand Values

• •Efficacy
• •Innovation/Technology
• •Accessibility/Convenience
• •Safety
• •Customer Satisfaction
• •Self-Care/Confidence

Best Practices

• •Always Lead with Benefits, Support with Features
• •Use Empowering and Positive Language
• •Maintain a Reassuring and Trustworthy Voice
• •Emphasize Convenience and Accessibility
• •Be Clear and Concise

Social Perception

Growing Interest & Acceptance, Hopeful yet Cautious Optimism, Skepticism & Varied Results, Price Sensitivity, Desire for Non-Invasive Solutions

Copy Examples

• •Reveal Your Radiance. Unlock visibly younger, clearer skin with the LumiSkin LED Mask – your at-home light therapy revolution.
• •Tired of endless creams with empty promises? Embrace the power of light! ✨ The LumiSkin 7-Color LED Mask targets everything from wrinkles to breakouts, safely and effectively. Get your glow on at home! #LumiSkin #LEDMask #SkincareTechnology #AtHomeSpa #YouthfulSkin
• •Why choose LumiSkin? Our advanced LED technology delivers clinically-inspired light wavelengths deep into your skin, stimulating natural rejuvenation. It’s a non-invasive, comfortable, and convenient way to achieve the flawless complexion you’ve always dreamed of. Plus, with our money-back guarantee, your journey to radiant skin is risk-free!
• •Still dreaming of perfect skin? Make it a reality with LumiSkin!
• •Acne got you down? Fine lines making you frown? The LumiSkin LED Facial Mask is your simple, science-backed solution for a multitude of skin concerns. Just minutes a day to a more confident you. Order yours today and experience the LumiSkin difference!