Brand Tone

Playful, Elegant, Caring, Aspirational, and Helpful

Brand Values

• •Quality
• •Comfort
• •Style & Elegance
• •Customer Care
• •Joy and Playfulness
• •Premium Experience

Best Practices

• •Maintain a Helpful and Approachable Voice, especially in customer service interactions.
• •Use descriptive language that evokes a sense of joy and playfulness.
• •Highlight the comfort and quality of the fabrics used in the clothing.
• •Emphasize the stylish and elegant designs of the kidswear.
• •Incorporate aspirational language that positions the brand as premium.

Social Perception

Funny Bones Clothings is perceived as a trustworthy brand offering high-quality, stylish, and comfortable premium children's wear with positive customer feedback.

Copy Examples

• •Breezy Summer Styles for Little Explorers!
• •Play, Party & Shine in our Exclusive Prints!
• •TENCEL™ T-Shirts that are gentle on the skin, beautifully detailed with embroidery.
• •Unmatched elegance, superb comfort, and cool looksprints that make a statement and make you shine bright
• •Discover the New Collection & Enjoy 5% Off Your First Order with code FBC05!