Brand Tone

Caring & Nurturing, Informative & Educational, Friendly & Approachable, Trustworthy & Responsible

Brand Values

• •Feline Health & Well-being
• •Quality & Purity
• •Innovation
• •Responsibility & Safety
• •Customer-centricity

Best Practices

• •Always Prioritize Pet Well-being: Every piece of copy should reflect a genuine care for cats' health and happiness. Use language that shows empathy towards cat owners and their desire for the best for their pets.
• •Be Informative but Keep it Simple: While it's important to highlight the science and benefits of Omega-3, avoid overly technical jargon. Explain benefits in clear, relatable terms that resonate with the average cat owner (e.g., "shiny coat," "less shedding," "playful energy").
• •Maintain a Friendly and Positive Voice: Use warm, inviting language. Incorporate positive emojis where appropriate (especially on social media). Even when addressing problems (like shedding), frame the solution positively.
• •Emphasize Trust and Transparency: Consistently mention the quality of ingredients (Peruvian deep-sea fish, rTG 90% Omega-3) and the absence of harmful additives. Reinforce the brand's commitment to "Responsible · Safety · Principles."
• •Adapt to the Platform but Keep Core Messaging: While the tone on TikTok might be more playful and humorous than a website product description, the core values of health, quality, and care should remain consistent. Use visuals (cute cats, product shots) that align with the caring and high-quality image of the brand across all platforms.

Social Perception

Positive for Product Efficacy, Appreciation for Convenience, Trust in Quality, Engaging and Cute, Responsive Seller, Localized Appeal

Copy Examples

• •Headline: Happy Tummy, Shiny Coat, Playful Paws! ✨ Body: Give your feline friend the goodness of pure Peruvian Omega-3 with FishOilCat treats! Our delicious sticks make supplement time a treat, not a task. Watch them purr with delight and glow with health. #HappyCatHappyYou #Omega3Love #FishOilCat Tone: Caring, Friendly, Benefit-driven
• •Headline: Tired of the "Fur-nado"? 🌪️ We Get It. Body: FishOilCat’s Omega-3 rich treats are here to help! Formulated to reduce shedding and promote a healthier, glossier coat. Say goodbye to constant vacuuming and hello to more cuddles! Easy for them, easy for you. Tone: Empathetic, Problem-solving, Friendly
• •Headline: The Secret to a Healthier, Happier Cat? It's in the Stick! 🐟 Body: We packed pure, deep-sea fish Omega-3 (rTG 90%) into a yummy treat your cat will adore. No nasties, just pure goodness for their skin, heart, and joints. Because they deserve the best. Learn more about our 'Responsible · Safety · Principles' philosophy on our site! Tone: Informative, Trustworthy, Quality-focused
• •Headline: From Picky Eater to Omega-3 Lover! ❤️ Body: Struggling to give your cat their fish oil? FishOilCat stick treats were created for this! Our innovative, creamy treats are a game-changer. Nutrient-packed and cat-approved taste for vitality you can see. Tone: Innovative, Solution-oriented, Understanding
• •Headline (for a social media post with a cute cat video): Just a daily dose of cuteness & health! 🥰 Body: [Cat's Name] can't get enough of their FishOilCat Omega-3 treat! Keeping their coat purrfectly soft and their energy levels high. What's your cat's favorite FishOilCat moment? Share below! 👇 #FishOilCatFamily #HealthyPets #CatTreatsTheyLove Tone: Engaging, Community-focused, Playful