Brand Tone

Enthusiastic, helpful, and reliable; conveying expertise while remaining approachable and friendly.

Brand Values

• •Passion for Modelling
• •Wide Product Range
• •Competitive Prices
• •Friendly Service
• •Expertise in Australian Model Railways

Best Practices

• •Highlight the family-run aspect to build trust and rapport.
• •Emphasize 'friendly and efficient service' in all communications.
• •Showcase the wide range of models and accessories available.
• •Use technical specifications accurately, appealing to hobbyist expertise.
• •Actively engage in relevant online forums to address customer queries and showcase products.

Social Perception

A credible and reliable niche retailer specializing in Australian model railways, particularly known for product expertise and friendly service.

Copy Examples

• •Welcome to Hawkmount Models! Your family-run source for quality model trains and accessories. We're passionate about modelling and dedicated to providing friendly, efficient service.
• •Check out our latest RKY Runout offer! Limited quantities available, so don't miss out on these fantastic deals.
• •Explore our wide range of HO scale Australian trains, including the National Rail RKKY 3 platform steel billet wagons. Perfect for enthusiasts and collectors alike!
• •Need help with your model railway project? Our team is here to provide expert advice and support. Contact us today!
• •Featured in Australian Model Railway News! We're proud to be a part of the vibrant Australian model railway community.