Brand Tone

passionate, inclusive, and aspirational

Brand Values

• •Community
• •Passion
• •Inclusivity
• •Adventure
• •Quality

Best Practices

• •Always Emphasize "Community": Every piece of copy should, in some way, tie back to the idea of a global, inclusive community. Use words like "we," "us," "our," "family," and "community."
• •Maintain a Passionate and Energetic Tone: The language should be exciting and inspiring. Use strong verbs and evocative adjectives that convey the thrill of riding.
• •Use Inclusive Language: Actively avoid any language that could be seen as exclusive or alienating. The brand is for all riders, and the copy should reflect that.
• •Incorporate a Global Perspective: Mentioning worldwide shipping and featuring riders from different locations will reinforce the "360" concept of a global community.
• •Stay Authentic to the "Bikelife" Culture: Use terminology and references that resonate with motorcycle enthusiasts, but keep it accessible to a broad audience. The authenticity of the brand is a key selling point.

Social Perception

The public perception of 360BIKELIFE appears to be positive, albeit within a seemingly small and growing community. The brand is perceived as being authentic and genuinely connected to the motorcycle culture it represents. The lack of negative feedback, combined with the positive and community-focused messaging, suggests that those who interact with the brand view it favorably. However, its overall visibility is still developing, and a strong, widespread social perception has yet to be firmly established.

Copy Examples

• •Rep your ride. From the city streets to the winding roads, we're all connected by the ride. Our new [Motorcycle Brand] tee is here to tell your story. #360BIKELIFE #JustWorldWide
• •Subject: It's more than a brand, it's a brotherhood. Hey [Customer Name], At 360BIKELIFE, we believe that every rider has a place in our circle. We're building a worldwide community fueled by passion and the love of two wheels. Check out our latest collection and join the movement.
• •No matter your ride, you're part of the 360 family. We are a worldwide community of bikers united by the road. Gear up and represent the lifestyle. Shop now for free international shipping.
• •360 Degrees of Passion. One Global Community. Welcome to 360BIKELIFE.
• •The world is our playground. Where are you riding this weekend? 🌍 #bikelife #motorcycle #360life