Brand Tone

Trendy, Fashion-Forward, and Confident

Brand Values

• •Style & Individuality: The core of the brand revolves around providing unique and stylish clothing that allows men to express their personal style and make a statement.
• •Quality: Positive customer reviews frequently mention the good quality of the fabric and craftsmanship.
• •Customer Satisfaction: The brand aims to provide a positive customer experience, as indicated by mentions of friendly staff and customization options.
• •Affordable Luxury: "Designs by Ansh" positions itself as offering designer quality and intricate craftsmanship at reasonable price points.
• •Trend-Consciousness: The brand stays updated with global fashion trends while incorporating local Indian influences.

Best Practices

• •Know Your Audience: Understand the aspirations and style preferences of the modern, fashion-conscious man in India.
• •Use Strong, Evocative Language: Employ words that convey confidence, style, and individuality (e.g., "statement," "exclusive," "bold," "crafted," "unleash").
• •Highlight Uniqueness: Emphasize what makes Designs by Ansh different – the unique designs, fusion of trends, and quality craftsmanship.
• •Maintain Visual Consistency: Ensure that the tone of the copy aligns with the visual branding on the website and social media – vibrant, stylish, and high-quality imagery.
• •Engage with Confidence: When interacting with customers (comments, DMs), maintain the confident and fashion-forward yet approachable tone of the brand.

Social Perception

Customers generally perceive "Designs by Ansh" positively, praising the unique designs, quality, and customer service. It is seen as a go-to brand for stylish men's shirts, particularly for special occasions. The brand has garnered a loyal following among young professionals and fashion enthusiasts in India.

Copy Examples

• •Don't just attend the party. *Be* the party. Shop the latest collection from Designs by Ansh and own the night.
• •Life's too short for boring shirts. Unleash your style with our unique, head-turning designs. #DesignsByAnsh #MensFashionReimagined
• •Crafted for the confident man. Experience the perfect blend of quality, style, and attitude with Designs by Ansh.
• •Why fit in when you were born to stand out? Discover your signature look with our exclusive range of designer shirts.
• •From boardroom to late night – Designs by Ansh has the perfect shirt to match your ambition and your vibe. #StyleThatSpeaks