Brand Tone

Passionate, Craftsman-like/Artisanal, Expert/Knowledgeable, Authentic/Honest, Community-Oriented, Quality-Driven

Brand Values

• •Craftsmanship
• •Quality
• •Passion for Music
• •Customer Focus/Community
• •Innovation & Precision
• •Authenticity
• •American Made

Best Practices

• •Emphasize "Handcrafted" and "Precision": Consistently use language that highlights the meticulous, hands-on approach and engineering expertise involved in every build and repair. Words like "meticulous," "precision-engineered," "hand-selected," "artisan," and "custom-tailored" reinforce these values.
• •Speak with Passion and Authenticity: Let the genuine love for guitars and music shine through. Share stories (like the owner's journey), talk about the "magic" of certain tones, and connect with the emotional aspect of owning and playing a great instrument. Avoid overly corporate or generic language.
• •Focus on Quality and Player Benefit: Clearly communicate the high standards for materials and construction, and always tie these back to the benefits for the musician – superior tone, unmatched playability, reliability, and an instrument that inspires.
• •Showcase Expertise Confidently: Don't shy away from using technical terms where appropriate (e.g., "Nitrocellulose Lacquer," "EverTune installations," "CAD software," "CNC machining"), but explain them in a way that conveys expertise without alienating less technical customers. Position the brand as a knowledgeable authority.
• •Foster a Sense of Community and Trust: Use inclusive language ("you're family," "fellow musicians"). Highlight testimonials and positive reviews (as suggested on their site) to build social proof. Reinforce the Austin roots and commitment to supporting artists.

Social Perception

High-Quality Custom Builder/Repair Shop, Trusted, Knowledgeable & Skilled, Passionate & Dedicated, Growing Reputation

Copy Examples

• •Headline: Beyond the Build: It’s a Mythic. Experience Handcrafted Soul. Body: At Mythic Guitars, we don't just build guitars; we pour passion, precision, and years of expertise into every instrument. From the finest hand-selected woods to the final meticulous setup, your Mythic is born from a dedication to unparalleled tone and effortless playability. Feel the difference American craftsmanship makes.
• •Headline: Vintage Heart, Modern Fire. The Mythic Tone You’ve Dreamed Of. Body: We chase the elusive magic of iconic vintage tones and infuse it with the reliability and precision of modern engineering. Whether you're craving classic warmth or searing leads, a Mythic guitar delivers the soul you hear in your head, ready for any stage or studio. Your vision, our craftsmanship.
• •Headline: More Than a Repair, It's a Revival. Trust Your Axe to Mythic. Body: From a broken string to a full restoration, your instrument deserves expert hands. At Mythic Guitar Company, we treat every guitar like it's our own, employing meticulous attention to detail and the highest quality service to bring it back to its full glory. Austin's trusted choice, nationwide expertise.
• •Headline: The Austin Standard. Built by Players, For Players. Body: Deep in the heart of Texas, Mythic Guitars are handcrafted with a commitment to the musicians who play them. We’re not just a shop; we’re part of the music community, dedicated to helping you find your unique voice with an instrument built for precision, passion, and purpose.
• •Headline: Stop Dreaming, Start Playing Your Mythic. Custom Built for Your Sound. Body: Why settle for off-the-rack when you can have an instrument perfectly tailored to you? At Mythic Guitars, we work with you to design and build your dream guitar – from wood selection and custom paint to electronics and feel. Your perfect instrument awaits.