Brand Tone

Informative & Educational, Trustworthy & Scientific, Caring & Empathetic, Aspirational & Empowering, Direct & Solution-Oriented (especially on TikTok)

Brand Values

• •Health & Wellbeing
• •Quality & Efficacy
• •Natural Solutions
• •Innovation
• •Science & Research
• •Customer Satisfaction
• •Transparency

Best Practices

• •Prioritize Clarity and Information: Always clearly explain the benefits and ingredients of the products. Use simple, accessible language while still conveying scientific backing where appropriate.
• •Maintain a Supportive and Empathetic Voice: Especially when discussing health concerns, ensure the tone is understanding and reassuring, positioning Longy Health as a supportive partner in the customer's wellness journey.
• •Emphasize Natural and High-Quality: Consistently highlight that products are made from natural ingredients and meet high-quality standards. This reinforces trust and aligns with a key brand value.
• •Inspire Action Towards Better Health: Encourage customers to take proactive steps for their well-being. Frame product use as an investment in a healthier, more vibrant future.
• •Adapt to the Platform, But Maintain Core Values: While the tone on TikTok might be more direct and trend-driven than on the website blog, the underlying message of providing effective, natural health solutions should remain consistent. Ensure all communications reflect the core values of health, quality, and scientific backing.

Social Perception

Positive Product Experiences, Reliable Brand, Specialized Problem Solver, Accessible, Modern & Health-Conscious

Copy Examples

• •Unlock Your Body's Potential: Discover Longy Health's scientifically formulated natural supplements for a more vibrant you. #HealthyLiving #NaturalSupplements
• •Tired of recurring discomfort? Uroalívio offers natural support for your urinary tract health, empowering you to live freely and confidently. Because you deserve comfort. #UrinaryHealth #Wellbeing
• •Nourish Your Brain, Sharpen Your Mind. Our OmegaHealth Omega-3, with high-quality MEG-3® fish oil, supports cognitive function and overall vitality. Invest in your long-term health today. #CognitiveHealth #Omega3 #LongyHealth
• •(Visual: Woman looking relieved and energetic) Text Overlay: Say goodbye to *those* monthly struggles! 👋 Voiceover/Caption: Uromulher by Longy Health: Your natural ally against UTIs, candida, and period discomfort. Feel like YOU again! Link in bio. #WomensHealth #Uromulher #ProblemSolved
• •Elevate Your Wellness Journey ✨ Inside: Exclusive Longy Health News & Offers Just For You!