Brand Tone

Personal and Empathetic, Trustworthy and Transparent, Caring and Health-Conscious, Problem-Solving and Efficacious, Advocative

Brand Values

• •Health and Wellbeing
• •Natural Purity
• •Effectiveness
• •Transparency and Honesty
• •Advocacy

Best Practices

• •Emphasize "Truly Natural": Consistently highlight the commitment to synthetic-free, pure, and organic-based ingredients, explaining what sets Kovo Naturals apart from other "natural" brands.
• •Focus on Benefits and Solutions: Address common pain points (stains, ineffective odor/sweat control) and clearly articulate how Kovo Naturals solves these problems.
• •Communicate the product's features and the brand's values in a straightforward, honest, and easily understandable manner, reinforcing transparency.
• •Maintain a personal and empathetic tone, drawing from the founder's story and the brand's commitment to health and well-being.
• •Use the hashtags #TrulyNatural, #KovoCares, and #CleanDeodorant consistently across social media and marketing materials to reinforce brand values.

Social Perception

A brand that is authentic, caring, and committed to providing truly natural and effective personal care products. Perceived as trustworthy and transparent, with a strong emphasis on health, well-being, and advocacy for early cancer screening awareness.

Copy Examples

• •Pure ingredients, zero stains, and the peace of mind you deserve. #TrulyNatural #KovoCares #CleanDeodorant
• •No compromises, no stains.
• •Born from a desire for safer personal care, our deodorant is a testament to the power of nature to provide real results.
• •We're more than a deodorant; we're advocates for transparency and your well-being.
• •This personal connection is a cornerstone of the brand.