Brand Tone

Elegant & Luxurious, Personal & Expressive, Knowledgeable & Curated, Accessible Luxury (Potentially)

Brand Values

• •Individuality & Self-Expression
• •Quality & Authenticity
• •Art & Science of Perfumery
• •Customer Connection (Implied)

Best Practices

• •Emphasize Individuality and Personal Expression: Consistently use language that connects fragrance to personal identity, uniqueness, and self-expression (e.g., "your signature," "express yourself," "unique essence").
• •Maintain a Luxurious and Elegant Vocabulary: Use words that evoke sophistication, quality, and artistry (e.g., "curated," "luxurious," "artisan," "elegant," "masterpiece," "refined").
• •Highlight Authenticity and Quality: Reassure customers about the genuineness of the perfumes and the high quality of ingredients and craftsmanship.
• •Tell a Story: Frame fragrances not just as products but as experiences or narratives that customers can be a part of. Use evocative descriptions of scent notes and origins where possible.
• •Balance Aspiration with Accessibility (if applicable): While maintaining a luxury feel, ensure the language is inviting and not alienating, especially if targeting a broader audience with competitive pricing, as hinted on TikTok. Use clear calls to action that invite exploration and discovery.

Social Perception

The brand aims to be perceived as offering genuine branded perfumes at good prices, building a community, and providing a personalized customer experience.

Copy Examples

• •Headline: Define Your Essence. Discover Your DNA. Body: At DNA Perfumo, we believe your fragrance should be as unique as you are. Explore our curated collection of world-renowned perfumes and find the scent that tells your story. Because identity isn't just found, it's expressed. Call to Action: Unbottle Your Identity.
• •Headline: Beyond the Scent. It's a Signature. Body: Each fragrance in our collection is more than just notes in a bottle; it's a masterpiece of art and science. From the heart of Provence to the ateliers of global artisans, discover authentic, luxurious perfumes that leave a lasting impression. Call to Action: Shop Now & Express Yourself.
• •Headline: Curated Luxury, Uniquely You. Body: Why settle for the ordinary? DNA Perfumo brings you an exclusive selection of genuine niche and designer fragrances. Elevate your senses and let your chosen scent speak volumes about your distinct style. Call to Action: Explore Top Brands.
• •Headline: The Art of Scent. The Science of You. Body: Our passion lies in connecting you with extraordinary fragrances that resonate with your unique personality. Dive into an aromatic journey where every drop is a testament to quality and individuality. Call to Action: Find Your Perfect Match.
• •Headline: Your Story, Bottled. Body: Don't just wear a fragrance, wear your identity. DNA Perfumo offers a world of authentic scents designed to capture the very essence of who you are. Make your mark. Call to Action: Discover Your Signature Scent Today.