Brand Tone

Warm & Friendly, Elegant & Minimalist, Proudly Quebecois, Helpful & Organized, Sentimental & Caring

Brand Values

• •Quality Craftsmanship
• •Customer Satisfaction
• •Local Production & Identity
• •Simplicity & Functionality
• •Joy in Organization & Memory Keeping

Best Practices

• •Emphasize Quebecois Origin: Subtly (or overtly, where appropriate) weave in the 'designed and printed in Quebec' aspect to reinforce local pride and identity. Use French where the primary audience is Francophone, or bilingual posts if appropriate for a wider Canadian audience while still nodding to the brand's roots.
• •Maintain a Warm and Personal Voice: Address customers directly and with warmth. When responding to comments or inquiries, mirror the friendly and appreciative tone seen in Marianne Labrie's Etsy responses.
• •Focus on Quality and Aesthetics: Use descriptive language that highlights the 'splendid,' 'original,' and 'minimalist' design features, as well as the 'amazing quality' of the materials and printing.
• •Connect to Emotion and Purpose: Frame products not just as objects, but as tools for 'planning,' 'organization,' and 'creating memories.' Tap into the joy of an organized life and the sentimentality of preserving life's special moments.
• •Keep it Clean and Uncluttered: Ensure the language is as clear, concise, and elegant as the product designs. Avoid jargon or overly complex sentences. The copy should be easy to read and understand, reflecting the 'simple d'utilisation' (easy to use) value.

Social Perception

Highly Positive, Reliable & Trustworthy, Supportive of Local Business, Original & Thoughtful

Copy Examples

• •Embrace the beauty of organization. Our new minimalist planner, proudly designed and printed in Quebec, is here to help you capture your days with elegance and ease. Plan your moments, cherish your memories.
• •Every precious moment, beautifully preserved. Our 'For You My Baby' memory book is more than just a book; it's a treasure chest for the story of your little one, crafted with love in Quebec. Because some memories are meant to last forever.
• •From our Quebec workshop to your home, we pour our hearts into creating stationery that’s both beautiful and a joy to use. What plans are you penning down today? #Lekalepin #PapeterieQuebecoise #OrganizationWithStyle
• •Questions about our collections? We're here with a smile and a helping hand! At Lekalepin, we cherish our customers as much as we cherish beautiful stationery. Your satisfaction is our greatest reward.
• •Support local, write beautifully. Every Lekalepin product is a piece of Quebecois creativity, designed to bring a touch of refined simplicity to your life. Discover your next favourite notebook or planner, made with care, right here.