Brand Tone

trendy, confident, and direct

Brand Values

• •Style & Trend-Consciousness
• •Quality and Fit
• •Accessibility
• •Confidence

Best Practices

• •Use a Direct and Energetic Voice: Keep sentences short and exciting. Use emojis ( , , ) strategically to add personality and connect with a younger audience.
• •Focus on Visual Language: Since fashion is visual, use words that complement the images. Phrases like "un look incre ble," "el fit perfecto," or "el color de la temporada" help the customer visualize themselves in the clothes.
• •Leverage User-Generated Content Language: Frame captions and questions in a way that encourages interaction. Ask questions like " Cu al es tu favorito?" or "Etiqueta a una amiga que amar esto" to boost engagement and create a sense of community.
• •Stay Consistent with Calls to Action (CTAs): Use clear and direct CTAs in every post. "Compra ahora," "Link en bio," "Desc bnelo aqu ," and "Desliza para ver" are effective at guiding the user to the point of sale.
• •Highlight Key Values in Spanish: Continuously reinforce the core values. Weave words like "calidad," "tendencia," "comodidad," and "confianza" into product descriptions and social media posts to build trust and remind customers what the brand stands for.

Social Perception

The brand is perceived as a go-to online store for young women in Colombia seeking trendy, stylish, and "aesthetic" clothing. Its active presence on TikTok and Instagram positions it as current and in-tune with its target demographic. The audience appears to engage positively with the visual content, often inquiring about prices, availability, and styling. The perception is that of a fast-fashion-aligned brand that is reliable for finding specific, on-trend pieces like bodysuits, cargo pants, and modern tops.

Copy Examples

• • Lista para obsesionarte? Nuestro nuevo body [Product Name] acaba de llegar y es todo lo que necesitas. Vers til, c modo y con una horma incre ble. Cons guelo ahora antes de que se agote! Link en bio. #34thirtyfour #ModaColombia #NuevosLanzamientos #Bodysuit
• •Dale a tus jeans el spotlight que merecen . Cu al look es tu fav, 1 o 2? Comenta abajo! #GRWM #StreetwearColombia #BaggyJeans #OutfitInspo
• • Alerta de Tendencia: Lo nuevo de la semana est aqu !
• • Tu closet te est pidiendo esto Renueva tus looks con 34thirtyfour! Descubre nuestras colecciones de tops, pantalones y m s. Calidad y estilo en un solo lugar.
• •NUEVA COLECCI N: URBAN VIBES Prendas dise adas para destacar en la ciudad. Desc bnela ahora.