Brand Tone

Informal and Relatable, Enthusiastic and Playful, Direct and Transparent, Passionate and Authentic, Slightly Edgy/Counter-culture

Brand Values

• •Quality and Purity: "Fournir du CBD clean, puissant et accessible" (Provide clean, powerful, and accessible CBD). Emphasis on organic products and lab testing.
• •Respect for Nature: Mentioned in the Reggae.fr article as developing products "dans le respect de la nature." The "BEHIND THE GR33NZ - RESPECT THE PLANET" YouTube video also points to this.
• •Accessibility & Honesty: Aiming to make CBD accessible without "bullshit."
• •Well-being and "Chill": "Un monde où le chill est un droit fondamental. Et où le bon CBD remplace les cachets" (A world where chilling is a fundamental right. And where good CBD replaces pills). This also connects to their desire to bring well-being to people.
• •Community/Culture: Strong ties to the reggae and dub music scene. The brand seems to emerge from and cater to this specific cultural niche.
• •Transparency: Providing information about their products, THC levels, and even links to scientific studies.

Best Practices

• •Embrace the Lingo (Authentically): Continue using terms like "chill," "vibes," "dub," and relatable slang where appropriate, but ensure it feels natural and not forced. The "33" in GR33NZ can be subtly referenced (e.g., "33 reasons to love...").
• •Prioritize Transparency and "No Bullshit": Always be upfront about product ingredients, THC levels, sourcing (Swiss, organic), and benefits without overhyping or making unverified medical claims. This builds on the "sans bullshit" value.
• •Inject Passion and Enthusiasm: Let the founders' passion for CBD and the associated culture shine through. Use enthusiastic language, emojis where appropriate (like on social media), and storytelling.
• •Stay Connected to the Culture: Regularly reference the dub/reggae roots and the "chill" lifestyle. This could be through music references, event shout-outs (if applicable), or imagery that resonates with that scene.
• •Keep it Human and Relatable: Write as if you're talking to a friend. Use contractions, ask questions, and maintain a slightly informal yet informative approach. The "Roadmap (sans filtre)" is a good example of this. Avoid overly corporate or stiff language.

Social Perception

Positive for those seeking quality CBD, Associated with Reggae/Dub Culture, Seen as an authentic, passion-driven brand, Trustworthy within its niche, Modern and Youthful Appeal

Copy Examples

• •Headline for a new flower: "GR33NZ Drop: Max Chill, Zero Bull. 🔥 New [Flower Name] has landed. Pure power, pure vibes. Grab yours before it’s smoked!"
• •Social Media Post (Instagram): "Sound system shakin'? 🌱 Good. Our [Product Name] is here to amplify those good vibrations. Clean CBD, pure dub energy. Link in bio for the full frequency. #GR33NZ #CBDVibes #DubCulture #RespectThePlant"
• •Product Description Snippet (for an oil): "Life throwing too much static? Dial into the GR33NZ frequency with our [Oil Name] organic CBD oil. Just a few drops to find your calm, no nonsense. We keep it real, so you can keep it chill. 🧘‍♀️"
• •Email Subject Line for a Promotion: "🔊 Yo, GR33NZ Fam! Fresh Beats & Fresh CBD Deals Inside!"
• •About Us Snippet (playful but informative): "Born from a love of deep basslines and even deeper respect for the plant. GR33NZ ain't just CBD, it's a vibe. We're two mates who got tired of the hype and wanted the real deal: clean, potent CBD that lets you just *be*. No fakes, just flakes (of the finest flower, that is 😉)."