Brand Tone

Joyful and Positive, Encouraging and Enabling, Playful and Creative, Community-focused and Supportive, Simple and Accessible

Brand Values

• •Creativity and Self-Expression: Encouraging customers to make their own items.
• •Joy and Positivity: Aiming to bring happiness through their products and art.
• •Sensory Experience: Highlighting the importance of sensory play for all ages.
• •Community Support: Stating a mission to be a positive influence in their community.
• •Accessibility and Ease: Making the process of creation simple and straightforward.

Best Practices

• •Use Upbeat and Positive Language: Incorporate words like "joy," "fun," "sparkle," "create," "easy," "discover," "imagine," and "playful."
• •Keep it Simple and Clear: Avoid jargon or overly complex instructions. The "Made Easy" in the brand name should be reflected in straightforward and accessible language.
• •Emphasize Empowerment and Creativity: Use encouraging phrases that inspire customers to try new things and express themselves (e.g., "Unleash your creativity," "You've got this!," "Design your own...").
• •Focus on the Experience and Benefits: Highlight the fun of the creative process, the joy of the final product, or the calming effects of sensory play.
• •Maintain a Friendly and Approachable Voice: Write as if you're talking to a friend who's excited to share a fun activity. Use contractions and an inviting tone. Be authentic in your communication.

Social Perception

Customers likely perceive the brand as a source of fun, creative activities, and unique gifts. The emphasis on "made easy" could appeal to beginners or those looking for stress-free creative outlets. The focus on sensory play could attract parents, educators, or individuals interested in therapeutic or calming activities. The perception will be significantly influenced by their social media engagement and the quality of their products. Positive interactions and visually appealing content on Instagram and Pinterest would foster a perception of a fun, engaging, and inspiring brand.

Copy Examples

• •Instagram Post for a new "Create Your Own" Slime Kit: Unleash your inner scientist and artist! ✨ Our new SparkleSlime Kit has everything you need to mix, create, and play your way to a masterpiece. So easy, so sparkly, so much FUN! #CreateYourOwnMadeEasy #SlimeKit #DIYFun #SensoryPlay #GetCreative
• •Pinterest Pin Description for Glitter Bottles: Add a little sparkle to your world! ✨ Discover our enchanting glitter bottles or grab a kit to make your very own. Perfect for calming moments or adding a pop of joy to any space. Easy to create, beautiful to behold. #GlitterBottle #DIYCrafts #SensoryBottles #CreateJoy #MadeEasy
• •Website Banner for a Seasonal Craft Collection: Craft Your Way to Happiness This Season! 🎨 Explore our new collection of easy-to-make kits and joyful gifts. Perfect for creating memories and sharing smiles. Let's make something amazing together! #CreateYourOwn #SeasonalCrafts #JoyfulMaking
• •Email Subject Line for a Promotion: Easy-Peasy Creativity Starts Now! ✨ Get 15% Off Your First DIY Kit!
• •Product Description Snippet for Wall Art: Brighten your space with a touch of handmade charm! This vibrant [Product Name] is designed to bring a smile to your face and a splash of color to your home. Lovingly crafted and ready to inspire. #WallArt #HandmadeJoy #CreateYourOwnMadeEasy